---
product_id: 65924546
title: "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses"
price: "฿1713"
currency: THB
in_stock: true
reviews_count: 10
url: https://www.desertcart.co.th/products/65924546-the-lean-startup-how-todays-entrepreneurs-use-continuous-innovation-to
store_origin: TH
region: Thailand
---

# 4.5/5 from 17,608 reviews Proven #3 Venture Capital Bestseller Master rapid 'Build-Measure-Learn' cycles The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

**Price:** ฿1713
**Availability:** ✅ In Stock

## Summary

> 🚀 Build smarter, grow faster — the future of entrepreneurship is lean!

## Quick Answers

- **What is this?** The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- **How much does it cost?** ฿1713 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/65924546-the-lean-startup-how-todays-entrepreneurs-use-continuous-innovation-to)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Proven Playbook:** Join thousands of entrepreneurs transforming ideas into scalable businesses.
- • **Data-Driven Decisions:** Leverage real customer insights to pivot or persevere confidently.
- • **Lean Budget, Big Impact:** Optimize resources with a streamlined, cost-effective approach.
- • **Cross-Industry Relevance:** Applicable for startups, SMBs, and large enterprises alike.
- • **Innovation at Startup Speed:** Unlock continuous innovation with actionable, fast-feedback loops.

## Overview

The Lean Startup by Eric Ries is a top-ranked, highly acclaimed guide that revolutionizes entrepreneurship through continuous innovation and validated learning. It equips professionals with practical strategies to test ideas quickly, adapt efficiently, and scale businesses sustainably, making it essential reading for anyone aiming to lead in today’s fast-paced market.

## Description

desertcart.com: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses: 9780670921607: Ries Eric: Books

Review: A Must-Read for Anyone Interested in Building or Growing a Business - The Lean Startup completely changed the way I think about entrepreneurship and innovation. Eric Ries breaks down complex business concepts into clear, practical steps that can be applied to startups, small businesses, or even large organizations. What I loved most is how the book focuses on testing ideas quickly, learning from real feedback, and adapting fast instead of wasting time and money on unproven plans. The examples and case studies make the ideas feel real and achievable, not just theory. It’s packed with valuable lessons on product development, decision-making, and efficiency — especially the concept of “build, measure, learn,” which I’ve already started using in my own projects. Whether you’re an aspiring entrepreneur or just want to understand how successful companies innovate, this book is an absolute game-changer. Highly recommend!
Review: I highly recommend this book - Practical. Applicable. Easy to follow. This is a modern toolkit and playbook for the startups who need to keep their budget skinny and are looking a streamlined way to accomplish launch and business growth. I highly recommend this book.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #8,213 in Books ( See Top 100 in Books ) #3 in Venture Capital (Books) #9 in Entrepreneurship (Books) #151 in Leadership & Motivation |
| Customer Reviews | 4.5 4.5 out of 5 stars (17,635) |
| Dimensions  | 6.02 x 0.98 x 9.21 inches |
| Edition  | 1st |
| ISBN-10  | 0670921602 |
| ISBN-13  | 978-0670921607 |
| Item Weight  | 14.5 ounces |
| Language  | English |
| Print length  | 336 pages |
| Publication date  | October 6, 2011 |
| Publisher  | VIKIN |

## Images

![The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Image 1](https://m.media-amazon.com/images/I/31vhUwN1yoL.jpg)
![The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Image 2](https://m.media-amazon.com/images/I/5171LjRZleL.jpg)
![The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Image 3](https://m.media-amazon.com/images/I/51CTIr1bJxL.jpg)
![The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Image 4](https://m.media-amazon.com/images/I/81vvgZqCskL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A Must-Read for Anyone Interested in Building or Growing a Business
*by C***N on October 22, 2025*

The Lean Startup completely changed the way I think about entrepreneurship and innovation. Eric Ries breaks down complex business concepts into clear, practical steps that can be applied to startups, small businesses, or even large organizations. What I loved most is how the book focuses on testing ideas quickly, learning from real feedback, and adapting fast instead of wasting time and money on unproven plans. The examples and case studies make the ideas feel real and achievable, not just theory. It’s packed with valuable lessons on product development, decision-making, and efficiency — especially the concept of “build, measure, learn,” which I’ve already started using in my own projects. Whether you’re an aspiring entrepreneur or just want to understand how successful companies innovate, this book is an absolute game-changer. Highly recommend!

### ⭐⭐⭐⭐⭐ I highly recommend this book
*by J***. on November 5, 2025*

Practical. Applicable. Easy to follow. This is a modern toolkit and playbook for the startups who need to keep their budget skinny and are looking a streamlined way to accomplish launch and business growth. I highly recommend this book.

### ⭐⭐⭐⭐ Deep Insights into Startup Best Practices
*by P***K on July 12, 2014*

If you work for a startup in any sense, or have entrepreneurial visions of grandeur, The Lean Startup by Eric Ries will make an excellent addition to your bookshelf. Eric Ries, a seasoned entrepreneur and co-founder of IMVU (an 3D avatar based chat room), has crafted an excellent introduction to startup best practices. From inception to maturity, any startup, whether a seedling or an The Lean Startupoffshoot from a well established business sequoia, can gain valuable information on how to use lean startup methodologies to help eliminate wasteful activities and instead focus on the projects and techniques to help break through the bonds of linear growth and achieve the exponential. What I found most interesting about these best practices was the initial focus on a minimal viable product to test customer interaction and appreciation of a particular business idea. By building a rough draft of a product or feature, and unleashing it into the wild (even in perhaps an imperfect state), a company can gain valuable insights into whether or not the feature will gain traction with customers. Through the use of real life startup stories, Ries demonstrates how spending many months of careful planning, only to release a product that is ‘not quite’ what the customer is looking for, can cost a great deal of unnecessary time and energy. If instead, products and features are built to be ‘just good enough’, valuable customer data can be gathered, and utilized to either enhance the minimal viable product to make it more production worthy, or pivot onto something else that may be more valuable to the customer. This customer-centric approach permeated the entirety of the book, which, coming from a developer’s standpoint, is not something I feel we generally think about enough. Developers are often extremely code-centric in their thinking. This is certainly important (don’t want to build complete junk, even if it is only the minimal viable product), but we also should not be oblivious to the business needs of our customers. Ries emphasizes that in a startup, all employees and stake-holders, regardless of roles, should be in constant communication with each other to ensure the system being built is indeed for the customer. And while participating in business thought and discussion, developers can gain deeper insight into customer needs, helping them avoid rabbit trails and design the most appropriate system for any particular feature. At Within3, the startup I currently work for, company and product managers, business development, and customer support weekly share goals and practices which I definitely appreciate. It helps me feel more integrated into the company as a whole, and offers the engineering team the opportunity to better understand both the in-house and customer needs for our business. While reading The Lean Startup, I did feel some of the points were hammered home a little to hard, and I found myself zoning out in a few places where the information seemed overly redundant or was presented like a college lecture. But thankfully, Ries would toss a real life startup story my way and re-engage me. I found the stories by far the most interesting and helpful aspect of the book and the most effective tool in validating Ries’ suggestions. All in all, a good read and a valuable looking glass into the moving parts of the startup engine and how to make them churn along as efficiently, and powerfully, as possible.

## Frequently Bought Together

- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- Zero To One
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.co.th/products/65924546-the-lean-startup-how-todays-entrepreneurs-use-continuous-innovation-to](https://www.desertcart.co.th/products/65924546-the-lean-startup-how-todays-entrepreneurs-use-continuous-innovation-to)

---

*Product available on Desertcart Thailand*
*Store origin: TH*
*Last updated: 2026-04-25*