

✨ Glow Like You Mean It – Long-Lasting, Hydrating, and Ethically Chic
e.l.f. Soft Glam Foundation in 25 Light Neutral offers medium, buildable coverage with a smooth satin finish that lasts over 12 hours. Infused with 1% Hydrating Hibiscus Complex and fruit extracts, it provides breathable hydration suitable for all skin types. This vegan and cruelty-free liquid foundation delivers a natural, non-cakey look, perfect for professionals seeking a flawless yet comfortable everyday wear.















| ASIN | B0D3JFKVX1 |
| ASIN | B0D3JFKVX1 |
| Best Sellers Rank | 489 in Beauty ( See Top 100 in Beauty ) 11 in Face Foundations |
| Brand | e.l.f. |
| Colour | 25 Light Neutral |
| Country of origin | China |
| Customer Reviews | 4.3 4.3 out of 5 stars (9,254) |
| Customer reviews | 4.3 4.3 out of 5 stars (9,254) |
| Date First Available | 15 Nov. 2024 |
| Format | Liquid |
| Item dimensions L x W x H | 15.1 x 5.7 x 1.3 centimetres |
| Item model number | 84946 |
| Item model number | 84946 |
| Item weight | 41 g |
| Manufacturer | e.l.f. |
| Manufacturer | e.l.f. |
| Package Weight | 0.04 Kilograms |
| Package dimensions | 15.1 x 5.7 x 1.3 centimetres |
| Product Dimensions | 15.09 x 5.69 x 1.3 cm; 40.82 g |
| Product Dimensions | 15.09 x 5.69 x 1.3 cm; 40.82 g |
| Skin type | All |
| Special features | Long Lasting |
| Speciality | Cruelty Free, Vegan |
H**R
Dewy gorgeous foundation
This is a great foundation - suitable for more mature skin (40+) as doesn’t look cakey and sits nicely on the skin. Colour is great and is lightweight but good coverage. Performs as well as it cosmetics cc cream which stopped the dewy formula. Highly recommend!!
S**7
Great quality foundation
This is a great quality foundation. I bought it as I struggle with both dry and oily sections of my skin and hadn't been happy with my foundation. I ended up having to buy two shades as the first I bought was too dark and the second was too light. However, by mixing the two I found my perfect shade. The coverage is not cakey it's light but great coverage. It gives a natural look. Nice creamy texture of the foundation not watery. Would buy again
G**)
Med coverage at most
Nice ..
E**E
Lovely finish and great value
I really like this foundation. I don't want a heavy makeup look so a lightweight foundation with good coverage can be hard to find and this delivers. I found a perfect colour match and I love how easy it is to apply, giving a skin like appearance. It's consistency is a lightweight and smooth liquid foundation which spreads very easily. It gives a gentle glow to the skin and stays put for most of the day for me. Very happy and such a great price as always from elf.
M**H
Very average
I tried this as an alternative to IT Cosmetics CC Cream, which seems to have been reformulated and is now absolutely awful. Unfortunately this foundation isn't quite what I hoped it would be, but it's OK until I find something that matches my needs. It goes on smoothly enough but still clings to some drier patches around the nose and mouth. Coverage is definitely medium, but when I have tried a second layer it ended up looking cakey and horrible. It makes my combination skin look and feel greasy after a couple of hours. Despite buying a cool tone, I find it oxidises slightly once warmed up on the skin. My skin is postmenopausal and has blemishes, so perhaps I'm not the target market for this product.
V**S
Was dubious but pleasantly surprised
I don't usually go for Elf foundation because I haven't had much luck in the past, and buying the wrong foundation can start to turn into an expensive mistake. Firstly I just wanted to add I'm 33, I have sensitive and dry skin, particularly around the cheeks and have some redness. The foundation was applied to clean, moisturised and primed skin, leaving a good amount of time between each layer of product and leaving 15 minutes after the primer for the foundation to be applied. When applying I used a warm damp beauty blender to help blend the foundation into the skin and I then applied the rest of my make up as normal. The foundation blended in like skin and felt extremely light weight, this is a buildable foundation and so if I wanted more coverage I could easily apply more. The foundation didn't set into any lines, nor did it cling onto any dry patches. I also loved how it left my skin with a slight glow. By the end of the day, my foundation hadnt separated or started to come off either so I felt it had good wear time. The colour match was very slightly off however with the summer months coming, I don't think it'll be an issue. I'll 100% be buying the foundation again!
M**J
e.l.f. Satin Foundation
I tried this foundation and really liked it. The shade Medium 31 suits my skin tone well. It gives medium to full coverage and feels light on face. Finish is satin, not too matte or oily — just natural. It blends easily and stays for good hours. Only thing is, it looks better if skin is well-moisturized before applying. For the price, it’s totally worth it.
D**R
Not really a Light Neutral
I know peops have been raving about this so I decided to try for myself in the hope I had found a replacement for my expensive foundation. I have light neutral skin so guess what I got- 'light neutral'. BUT Its a lot more orangey toned than I expected and oxidises down a bit further. I do however like the consistency and blendability and coverage and it goes on easy enough with fingers, brush or blender. I'll stick to my current foundation meantime till I can get to try on a few more shades.
A**N
Den är utan tvekan en av de bättre foundations jag haft. Lätt att applicera, ser inte pudrig ut och håller hela dagen. Dessutom är priset svårslaget.
A**D
Teinte un peu trop clair
C**E
Je viens de découvrir les produits Elf et je suis vraiment adepte de cette marque.je recommande. Super pour moi qui ait une peau mature. Mon nouveau favori.
O**U
Prise en teinte 21. Parfait pour mon teint cool light. Couvrance modulable mais moyenne ce qui convient. Ne peluche pas, et surtout ne tire pas sur du orange ! Mieux que le Maybelline lumimatte je trouve. Texture crémeuse légère. Le meilleur des fonds de teint petit prix avec revlon
T**A
Very light foundation its was powder finish and it's comfortable to wear .
Trustpilot
2 weeks ago
2 weeks ago