What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

L'Oreal Preference Hair Color #5G Medium Golden Brown (Parallel Import)

L'Oreal Preference Hair Color #5G Medium Golden Brown (Parallel Import)

Product ID: 724812138

Details

Brand
L'Oreal Paris
Color
5G Medium
Hair Type
All
Item Form
Cream
Material Feature
No fading no
Material Type Free
Ammonia Free

⏳Up to 9 weeks fade-resistant color

🌟Vitamin E & UV filter for lasting shine

💧Non-drip gel formula for precise application

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฿2882

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Description

✨ Own your glow with L'Oreal’s 9-week shine power!

ALL INCLUSIVE KIT - Complete with developer cream, shine protect conditioner, gloves, and instructions—everything you need for salon-quality results at home.
TRUSTED INNOVATION - From L'Oreal Paris, a leader in beauty tech, combining advanced anti-fade systems with vitamin-infused care for ultimate hair color confidence.
PRECISION GEL FORMULA - No-drip, concentrated gel ensures flawless, mess-free application every time—perfect for the detail-oriented professional.
LONG LASTING BRILLIANCE - Enjoy vibrant, fade-resistant color that stays fresh for up to 9 weeks—because your look deserves endurance.
GRAY COVERAGE CONDITIONING - Effectively covers gray hair while nourishing strands with a conditioning gel for silky, bouncy texture.

L'Oreal Preference Hair Color #5G Medium Golden Brown delivers a permanent, ammonia-free hair dye experience with a unique non-drip gel formula that ensures precise application and rich, fade-resistant color lasting up to 9 weeks. Infused with Vitamin E and UV filters, it provides superior shine and conditioning while effectively covering gray hair. The all-in-one kit includes developer cream, shine protect conditioner, gloves, and instructions, making it ideal for professionals and style-savvy millennials seeking salon-quality results at home.

Specifications

ASIN	B00006JN4S
ASIN	B00006JN4S
Batteries	1 AAA batteries required.
Brand Name	L'Oreal Paris
Color	5G Medium Golden Brown
Container Type	Box, Bottle
Customer Reviews	4.6 4.6 out of 5 stars (651)
Full Cure Time	25 Minutes
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Cream
Item Weight	0.01 Kilograms
Item model number	071249253083
Manufacturer	ロレアルプロフェッショナル(L'OREAL PROFESSIONNEL)
Manufacturer	ロレアルプロフェッショナル(L'OREAL PROFESSIONNEL)
Material Features	No fading, no shine, no ammonia
Material Type Free	Ammonia Free
Number of Items	1
Product Benefits	Hair Coloring
Product Dimensions	6.1 x 9.14 x 15.75 cm; 10 g
UPC	071249253083
Unit Count	1 Count

Reviews

L**N

The 5g color came out darker than other L Oreal hair colors that are labeled 5g. Shipped via USPS which dose not notify of delivery

9.04.2026

D**S

Color stay good for over 2 months! Love how it gives my hair lots of shine!

25.03.2026

E**E

“It did the job, but it gave my hair a red tone.”

13.03.2026

S**R

Perfect!

12.03.2026

B**S

Es muy bueno y mantiene el cabello hidratado

20.08.2025

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