Will this darken my brassy, orange light brown hair? If so, how how much darker?

I personally wouldn't use this on any hair color that's lighter than a medium to dark brown. It does darken hair quite a bit if you apply it to dry hair. My hair is in between medium and dark brown and turns it quite dark (which is my preference). The effect is supposed to be a bit less if applied to wet hair, but I've not tried that method, so I can't speak to that. I would think it would still darken the hair a decent amount. Either way, the ash color does a good job neutralizing brassy tones. Though, if your hair is really orange, it may not work as well and, as I said, it will probably darken your hair regardless. To what degree will depend on the color you have now and what condition your hair is in. It's also only temporary and the results gradually wash out after a few weeks, but if used on lighter hair, the intensity of the color might fade quicker with washing. That's just a guess, I really have no idea. You might want to consult a cosmetologist.

Is this product PPD free ?

The Glossify Ash Brown contains PPD. For a complete list of the lists, please visit our website at: https://www.schwarzkopf.com/brands/haircolor/glossify/glossify/ash-brown.html

Can this cause hot roots?

The Glossify line is a demi-permanent color line that will only deposit tone, this product will not lighten the hair. For more information, we recommend contacting the experts in the Color Lounge to speak to one of our Licensed Stylists, who can answer any questions you may have and make recommendations. We have multiple ways for you to reach us. You can send an email at BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.

Should hair be washed before applying?

Color can be applied dry for rich color results or wet for sheer color results (hair can be shampooed prior to application). Here's the How-To video for Glossify: https://www.schwarzkopf.com/en/home/brands/haircolor/glossify.html

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Schwarzkopf Glossify Customizable Color Gloss, Ash Brown

Schwarzkopf Glossify Customizable Color Gloss, Ash Brown

Product ID: 735164771

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Details

Colour
Cool Brown
Brand
Schwarzkopf
Item Form
Liquid
Hair Type
Normal
Number of Items
1
Manufacturer
Henkel

⏳Lasts up to 30 washes

✨Up to 2x shine boost

🎨Customizable sheer or rich color

Description

✨ Elevate your color game with customizable shine and lasting brilliance!

TAILOR YOUR TONE - Choose sheer on wet hair or rich on dry for personalized color impact
SALON QUALITY SHINE - Experience up to twice the shine vs untreated hair for that head-turning glow
LONG LASTING RADIANCE - Enjoy vibrant demi-permanent color that stays fresh for up to 30 washes
DEEP CONDITIONING POWER - Doubles conditioning when paired with Glossify conditioner, reviving damaged strands
EFFORTLESS AT HOME GLAM - Professional results without the salon trip—perfect for busy pros on the go

Schwarzkopf Glossify Customizable Color Gloss in Ash Brown is a demi-permanent hair gloss designed to refresh and tone colored hair with professional-quality results. It offers two application methods for sheer or rich color effects, delivers up to 2x more shine and conditioning (with conditioner), and lasts up to 30 washes, making it ideal for maintaining vibrant, illuminated hair between salon visits.

Specifications

Manufacturer	Henkel
Package Dimensions	17.4 x 9.09 x 5.89 cm; 209 g
ASIN	B09Q8276DP

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