The Unpublished David Ogilvy
Product ID: 7486359
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"Ogilvy is the creative force of modern advertising." The New York Times First collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communicationsmemos, letters, speeches, notes, and interviewsfrom the "Father of Advertising" and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than twenty-five years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors, "because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print." This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management, and creativity, presented in Ogilvy's trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule "it pays an agency to be imaginative and unorthodox." David Ogilvy, CBE , (19111999) is often described as the "father of advertising." He founded New York agency Ogilvy & Mather in 1948, and his iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce, and Guinness. Ogilvy's best-selling book Confessions of an Advertising Man is still one of the most popular books on advertising. Review: A succinct summary of life's lessons from one of the masters. - Ogilvy is one of the mavens of advertising whose story demonstrates that a person's intellect is developed from multiple experiences. There is much common sense that is revealed by his writings. He knew how to develop the people he hired in such a way that they developed their own methods of solving problems that was unique to the individual. They were allowed to develop solutions that resulted in both success and failure, either result resulting in an increase in that person's knowledge and self confidence. This was in contrast to the "top down management" of most corporations today which results is developing personnel that are indistinguishable because they were molded that way. It was a refreshing read in 1986, and only small portions are outdated today. Review: I found it particularly useful in regards to self-awareness and the ability to use ... - It's an interesting read about man-management and trying to get the most out of people and out of yourself. I found it particularly useful in regards to self-awareness and the ability to use eccentricity to your benefit. All in all a great book, and not just for the ad-man.
| Best Sellers Rank | #822,356 in Books ( See Top 100 in Books ) #164 in Business Image & Etiquette #571 in Advertising (Books) #1,876 in Communication Skills |
| Customer Reviews | 4.7 out of 5 stars 119 Reviews |
I**C
A succinct summary of life's lessons from one of the masters.
Ogilvy is one of the mavens of advertising whose story demonstrates that a person's intellect is developed from multiple experiences. There is much common sense that is revealed by his writings. He knew how to develop the people he hired in such a way that they developed their own methods of solving problems that was unique to the individual. They were allowed to develop solutions that resulted in both success and failure, either result resulting in an increase in that person's knowledge and self confidence. This was in contrast to the "top down management" of most corporations today which results is developing personnel that are indistinguishable because they were molded that way. It was a refreshing read in 1986, and only small portions are outdated today.
A**D
I found it particularly useful in regards to self-awareness and the ability to use ...
It's an interesting read about man-management and trying to get the most out of people and out of yourself. I found it particularly useful in regards to self-awareness and the ability to use eccentricity to your benefit. All in all a great book, and not just for the ad-man.
R**H
Find out why his work is admired by so many
Big fan of david ogilvy and his company. I find all of his work fascinating including this one. If you want to think like an advertising giant, then give this book a shot. Highly recommend for smart and creative people.
D**N
A very good read. Just as important Thanks to Full Paper ...
This is a very insightful man. A very good read. Just as important Thanks to Full Paper Jacket. speedy service, great customer service
B**.
The best everyday read for anybody in advertising
This is an amazing book. Filled with small "stories" and very useful learnings. You don't have to read it back to back, just small chunks! Still VERY applicable!
S**Y
Traded some sleep to finish this... definitely worth it
A man who understood people matter as much as money. A joyful, quick and inspirational read on work, culture and leadership.
D**D
I've read quite a few of Ogilvy's books and often ...
I've read quite a few of Ogilvy's books and often find they all contain the same content. This one was completely fresh and packed full of unique content, which bring you closer to really knowing this advertising genius.
E**I
Into the author's mind
I liked this book because it portrays Oligvy's personality. It was good but not as good as Ogilvy on Advertising. This book was more of understanding how Ogilvy thinks rather than him teaching you his secret advertising tricks
C**.
Inspiring and Fascinating
The "Unpublished David Ogilvy" has been really unpublished for so many years that it has achieved a legend status. The finally published book proves the reason.
C**C
Great insightful read
I enjoyed this book very much. But I think "Confessions of an Ad-Man" to be better.
A**O
An interesting collection of letters and notes.
An interesting collection of letters and notes from legendary David Ogilvy that can give you an idea on how extraordinary this man was.
I**E
An excellent book , capturing thoughts from an excellent mind
Essential reading if you are running a creative business or hope to do so. Timeless wisdom is generously shared and can be a guiding light as you make your own way.
S**R
Le complément indispensable à On Advertising
Un livre parfait pour se rendre compte qu'un bon copywriter apporte du soin à tous ses textes. A tous ses discours. J'utilise de nombreuses leçons de cet Unpublished dans les formations en copywriting que je donne avec Les Mots Magiques ! Encore une fois, le titre de Père de la pub d'Ogilvy ne se dément pas.
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