--- product_id: 77904967 title: "All Marketers Are Liars" price: "฿1299" currency: THB in_stock: true reviews_count: 13 url: https://www.desertcart.co.th/products/77904967-all-marketers-are-liars store_origin: TH region: Thailand --- # 4.3/5 star rating Classic marketing wisdom Top #360 in Society & Culture All Marketers Are Liars **Price:** ฿1299 **Availability:** ✅ In Stock ## Summary > 📖 Elevate your marketing game—because every brand deserves a story worth believing! ## Quick Answers - **What is this?** All Marketers Are Liars - **How much does it cost?** ฿1299 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/77904967-all-marketers-are-liars) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Proven Bestseller Status:** Join thousands of professionals who trust this #360 ranked gem in Society & Culture. - • **Elevate Your Brand Narrative:** Transform mundane marketing into magnetic stories that your audience craves and shares. - • **Master the Art of Storytelling:** Unlock the secret weapon every marketer swears by—craft stories that captivate and convert. - • **Insight from a Marketing Legend:** Learn directly from Seth Godin, the visionary behind Tribes and Purple Cow. - • **Authenticity as Your Competitive Edge:** Discover why genuine storytelling wins trust and builds lasting customer loyalty. ## Overview All Marketers Are Liars by Seth Godin is a bestselling marketing classic that reveals how powerful storytelling shapes consumer perception and drives brand success. Ranked #360 in Society & Culture with a 4.3-star rating from over 1,600 reviews, this book teaches professionals to craft authentic narratives that resonate, build trust, and create lasting impact in a crowded marketplace. ## Description The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.” Review: Quality - Great book for people who are creative and wanna establish the sales and advertising market, with good read to the facts and figures, beautiful and easy to read and understand Review: Very interesting - I like the way the author thinks about storytelling and then combines it with marketing. Fun read even when you don’t expect to learn anything from it. ## Features - Physical Condition: No Defects ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #16,804 in Books ( See Top 100 in Books ) #360 in Society & Culture (Books) #750 in Analysis & Strategy #906 in Reference (Books) | | Customer Reviews | 4.3 out of 5 stars 1,658 Reviews | ## Images ![All Marketers Are Liars - Image 1](https://m.media-amazon.com/images/I/718Z5rQraYL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Quality *by K***Y on 17 February 2024* Great book for people who are creative and wanna establish the sales and advertising market, with good read to the facts and figures, beautiful and easy to read and understand ### ⭐⭐⭐⭐⭐ Very interesting *by D***C on 27 July 2023* I like the way the author thinks about storytelling and then combines it with marketing. Fun read even when you don’t expect to learn anything from it. ### ⭐⭐⭐⭐ Out of the box vision on marketing *by R***D on 25 November 2020* Very interesting spin on positioning. Puts the onus on marketers to go & find customers who resonate with the product's worldview. Don't waste your efforts and money to change the customer's worldview.. Seth's approach &language will shake you up and rightly so. It's not a lie. Grab the book. Period. ## Frequently Bought Together - All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All - This Is Marketing: You Can't Be Seen Until You Learn to See - This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life - College Graduation Gift) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.th/products/77904967-all-marketers-are-liars](https://www.desertcart.co.th/products/77904967-all-marketers-are-liars) --- *Product available on Desertcart Thailand* *Store origin: TH* *Last updated: 2026-07-08*