---
product_id: 79469289
title: "Principles of Marketing (17th Ed)"
price: "฿11996"
currency: THB
in_stock: false
reviews_count: 11
url: https://www.desertcart.co.th/products/79469289-principles-of-marketing-17th-ed
store_origin: TH
region: Thailand
---

# 4.3/5 customer rating Global marketing strategies 17th Edition - Latest insights Principles of Marketing (17th Ed)

**Price:** ฿11996
**Availability:** ❌ Out of Stock

## Summary

> 📈 Master marketing like a pro with the ultimate industry bible!

## Quick Answers

- **What is this?** Principles of Marketing (17th Ed)
- **How much does it cost?** ฿11996 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.co.th](https://www.desertcart.co.th/products/79469289-principles-of-marketing-17th-ed)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Proven Bestseller:** Join thousands who rated it 4.3 stars for practical, actionable marketing knowledge.
- • **Free Shipping Perk:** Get your copy delivered at no extra cost—because your growth shouldn’t wait.
- • **Comprehensive & Accessible:** Clear language and structured content make complex marketing principles easy to master.
- • **Cutting-Edge Marketing Wisdom:** Stay ahead with the 17th edition's updated concepts and real-world examples.
- • **Globally Recognized Framework:** Leverage strategies trusted by professionals worldwide to elevate your brand.

## Overview

Principles of Marketing (17th Ed) by Gary Armstrong and Philip T. Kotler is a globally acclaimed textbook offering the latest marketing theories and practical strategies. With a strong 4.3-star rating and trusted by professionals worldwide, this edition equips you with essential knowledge to excel in today’s dynamic marketing landscape.

## Description

Principles of Marketing (17th Ed) [GARY ARMSTRONG PHILIP T. KOTLER] on desertcart.com. *FREE* shipping on qualifying offers. Principles of Marketing (17th Ed)

Review: The bible of marketing - Great book. It is a must!!
Review: great ,, good as new - great

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 9352865618 |
| Best Sellers Rank | #1,359,265 in Books ( See Top 100 in Books ) |
| Customer Reviews | 4.4 4.4 out of 5 stars (139) |
| Dimensions  | 7.99 x 10 x 1.85 inches |
| ISBN-10  | 9789352865611 |
| ISBN-13  | 978-9352865611 |
| Item Weight  | 2.81 pounds |
| Language  | English |
| Print length  | 728 pages |
| Publication date  | January 1, 2018 |
| Publisher  | PEARSON INDIA |

## Images

![Principles of Marketing (17th Ed) - Image 1](https://m.media-amazon.com/images/I/31pig8Zw4PL.jpg)
![Principles of Marketing (17th Ed) - Image 2](https://m.media-amazon.com/images/I/41byisbOthL.jpg)
![Principles of Marketing (17th Ed) - Image 3](https://m.media-amazon.com/images/I/41pKQon0ASL.jpg)
![Principles of Marketing (17th Ed) - Image 4](https://m.media-amazon.com/images/I/51qAUEJv0wL.jpg)
![Principles of Marketing (17th Ed) - Image 5](https://m.media-amazon.com/images/I/71FYIQnGcKL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ The bible of marketing
*by D***O on May 16, 2025*

Great book. It is a must!!

### ⭐⭐⭐⭐⭐ great ,, good as new
*by K***E on March 28, 2019*

great

### ⭐⭐⭐ Poor printing
*by K***N on August 24, 2025*

Very basic marketing information. Not the best printing, some of the words to the end is illegible

## Frequently Bought Together

- Principles of Marketing (17th Ed)
- Operations Management: Sustainability and Supply Chain Management

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*Product available on Desertcart Thailand*
*Store origin: TH*
*Last updated: 2026-03-05*