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💼 Elevate your style game with Superhold — because your hair deserves the power to impress all day.
Layrite Superhold Pomade is a premium water-based styling gel designed for medium to thick, curly or coarse hair. Offering a high hold with medium shine, it provides flexible, all-day control without flaking. Enriched with coconut and castor oils, it nourishes hair while taming frizz. Its easy distribution and signature soda scent make it a top choice for professionals seeking polished, high-lift or messy wet looks that last.











| ASIN | B0716FRYQV |
| Benefits | Shape & Hold |
| Best Sellers Rank | 31,041 in Beauty ( See Top 100 in Beauty ) 47 in Hair Styling Pomades |
| Brand Name | Layrite |
| Country Of Origin | USA |
| Customer Reviews | 4.5 out of 5 stars 2,371 Reviews |
| Global Trade Identification Number | 00857154002417 |
| Hair Type | All |
| Hair type | All |
| Item Form | Gel |
| Item Type Name | Layrite Superhold Pomade 297g |
| Item Volume | 297 Millilitres |
| Item Weight | 0.41 Kilograms |
| Item form | Gel |
| Liquid Volume | 297 Millilitres |
| Liquid volume | 297 Millilitres |
| Manufacturer | Layrite |
| Material Type Free | Alcohol Free, BPA Free, Paraffin Free, Sulphate Free |
| Number of Items | 1 |
| Product benefits | Shape & Hold |
| Scent | Mild cream soda |
| Scent Name | Mild cream soda |
| UPC | 857154002417 |
| Unit Count | 297.0 millilitre |
A**R
Great product
Always great
M**T
Best water based pomade around
Really easy application, holds hair pretty solidly without looking un natural. Smells really nice, and really easy to apply. Shame the larger more expensive tub is the most economical, although to be fair Ive been using this product for years, and suppose a larger tube is not really an inconvenience Easy to apply Easy to style Easy to wash out For me the perfect solution
F**F
Fantastic product
Really like this product, great to get the right hair shape
P**.
Good hold and washes out easily
Good hold and washes out easily, not much more to say! Applied to wet hair will give a wet look, otherwise depends on how much you use! I used to use B&W pomade and whilst this isn't as "restylable" throughout the day, it isn't greasy, which is a win for me!
M**N
Really good.
Have tried so many hair gels. This is my favourite. Very firm when in, but washes out super easily. Nice smell too, kind of almond.
T**N
Great travel companion!
I’m not sure what to say about this, it’s a great travel sized version (on the left in the picture) of the bigger product we all know and love. Great for travelling or when you need a backup… a bit expensive but other than that it’s great!
C**S
Perfect
Love this. Great for my hair which is generally straight and medium thickness. Don’t need loads and it holds really well and grips enough to style.
D**C
Not strong hold.
Definately not super hold.. Or at least it isn't for me. I have fine to avarge hair but very dense. And this product struggles to hold in comparison to cheaper supermarket producsts.. Which is why I have marked this down. However it does deserve some credit.. Smells amazing.. Goes on very well.. Washes out very well.. Doesn't leave hair greasy and does feel great.. A lot of 5 star reviews suggest this holds well for most people.. So if you're thinking about it, it is definately worth a try.. If it had a stronger hold for me it would be perfect.
A**É
Great product, my favourite
Love this product. I've tried a number of different pomades and I am quite happy with the hold and the scent. I have quite fine hair and a lot of it. The hold lasts all day. Out of curiosity, I weighed the product when I first received it, and again once the product was done. I rinsed the container and weighed it again. The difference was spot on 297 grams difference which is what is specified on the label. You are in fact getting exactly what you pay for which is reassuring.
E**G
Bedorven wax???
Schimmel in de pot!
Z**R
Still my favourite Pomade.
Being using many brands of pomade. This was my 2nd brand after 7-8 different ones. I am still back to this. And I am getting a big 1 to last me all the way. Love the vanilla scent. Good hold for hell like tropical weather where I'm from and washes off like a breeze. A gentleman's choice. Just pray U got an umbrella when it rains.
N**A
Good Pomade
Watch for size of the can before you order, but Pomade is nice. My husband loves it
E**S
Too much shine not enough hold
Doesn’t really hold as well as I would’ve hoped for a product costing this much
Trustpilot
5 days ago
3 days ago