Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 7.5A Medium Ash Blonde, 1 Kit (Pack of 2) (Packaging May Vary)

Only use L’Oréal products so after 40 years I still use L’Oréal. This hair dye is color it shows and leaves your hair soft and shinning. I often have people ask who does my color. I say me with L’Oréal. Tried others but inexpensive and always true to color I highly recommend this hair colorant and lasts for me about 5 weeks as I get older.

I cannot say enough good things about this creme hair dye. Firstly, yes, it's darker than the box shows. But that was why I bought it. I wanted a warm, darker, rich brunette tone to overlay the current too-red hue I've got. I normally use John Frieda foam in a variety of the darker brown, redder shades and they've just really been talking flat and not covering evenly lately. They also haven't been giving me the gray coverage it used to. So, I decided to give this a try and it's now my go-to. I love that it comes with an aftercare shampoo so you don't have a bunch of residue. I love, love, LOVE the conditioner. My hair was silky and full of vitality immediately after coloring. Once it air dried and I could see the color... It's absolutely gorgeous. Rich, even, vibrant tones of deep chocolate brown without being too brassy, ashy, or red. Perfection. And the gray coverage? What grays, again?

Excellent quality, gentle, long lasting color. Fantastic price ($5.99)!! Definitely recommended!

Lasts long enough, easy to apply. The color is harder to find in person, I got the same great product in the right color! And it was a few bucks cheaper than in store!!covers grays well

Love the color. Simple instructions

First no ammonia smell at all, other review must be for a different brand. Creme so doesn't drip all over & stays put. Includes shampoo & conditioner. The best I have found. Very easy, full coversge, evenly cokored and very natural, shiny & soft. Couldnt get conditioner open so used mine...Wasn't important part. So great it is difficult to find & long shipping times so order more than one.p

covered my purple hair very well. came out really dark. i got the 4 dark brown for reference. before was a little bit lighter purple than the picture.

For all the people saying the ash color turned thier hair orange, its not the dye. Its your water. I bought this dye months ago and it also turned my hair more brass at the roots and my hair always tends to get more brass with washing after. I changed my showerhead to one that removes chlorine and minerals like rust and my hair no longer turns brassy. The color works as intended and my hair is a neutral cool brown as I like it.

I normally get my hair coloured at hairdresser. I have deep ash blonde “base” with multi highlights. Dreaded ruining my hair with home colour. Beautiful colour. My hair feels fantastic. Roots (grey) for 25 minutes then worked the colour thru my hair for 3-5 minutes. Grey covered. Multicoloured hair. Great. Toned down any brassiness with pulling colour thru my hair for minimal time. The pre-root conditioner is great. Pulled thru bottom 1/2 of my hair.

美しいヘアダイ。

Excelente ✅

I ordered 4 boxes & they came late, i was disheartened, however when they came i was very surprised, it covered my copper hair dye and looks and feels great, no runs or mess in the bathroom and i only needed to use 2 boxes this time so coverage is great, i hated the smell while applying, but it soon go's when you wash and the shampoo an conditioner is very refreshing, my hair is glossy and healthy, my new go to hair dye for sure.

I haven’t used the product yet as it didn’t come with any gloves which was frustrating.