Testing Business Ideas

Very detailed description and explanations. Provides a lot of structure to follow. Would recommend if you are testing a business idea. This book gives you step by step guidance on what steps you can take to test the idea.

This is a great companion to the guidance of people like Marty Cagan and Teresa Torres. It takes over where they leave off and helps you really plan the hypotheses testing necessary to create great products. Like all good texts it is a mix of things that ring true, but you may not have considered and insights that surprise you. A great addition to the toolset of a modern product manager.

Ideal for entrepreneurs, product managers and startup marketers - 40 clever experiment ideas to help you validate ideas before you build, hire, fundraise, etc. useful book to accelerate and de-risk the business building process!

Most new products fail because they try to solve a problem that no-one cared about enough. Testing Business Ideas is a fantastic resource to help guide you through the process of developing and testing product ideas. I read a lot of innovation books and teach innovation on MBA programmes and inside organisations. This is on my "must-have" list.

I read it all in one sitting! I’ll definitely be reviewing it again though. A bible for testing business ideas. This really expands into the areas that the previous value proposition design book didn’t. These books are very valuable to me and I will use this one as a reference and to refine my experimentation flow. Thank you Strategyzer.

A fantastic book of experiments which wouldn't be out of place on any innovator's bookshelf. Buy the book it'll save you money in the long run.

Super basic, google-able concepts. Its pretty useless to be honest. Waste of money. I was hopeful for the product to provide certainty whether my ideas were solid or not, avoid this book and study successful businesses/businesspeople instead. I recommend blue ocean strategies 'buyer utility map' and save yourself the money.

v good

da leggere!

Testing business ideas thoroughly before fully executing them helps to reduce risk and uncertainty. This book presents around 40 testing tools you can use to discover not only whether your general direction is right but also validate whether the direction you have taken is right. The cost, setup time, run time, evidence strength, capabilities and requirements of all testing tools/experiments are discussed in gist to help you evaluate if the tools are suitable to your needs.

This is another great book from the strategyzer team. A very visual & practical guide on how to test business ideas. If you're a fan of the lean startup method, agile development, noah kagan or tim ferris - this book is for you!

Really enjoyed this book and wish I knew of it earlier. I found it to be a great overview into new ways of validating ideas before sinking too much spending too much time and effort on them. Also has a great framework for how to run validation exercise from start to finish. Useful as both an initial textbook for those looking to understand the how and why of testing business ideas, as well as a reference book those more experienced.

This is a great book, a book that can really change the way you see the world. At least that happened to me when I first read it. Today the book is always on top of my desk. What I like so much about the book is that is a confluence of strategy, methodology and practical guide to test new business ideas. If you have a role in innovation or if you are an entrepreneur, this book is a must. This is THE approach you need to have if you want to know as fast as possible if you have something that is worth it. If you believe in Lean Startup, but you don't understand exactly how you can put it in practice, this book shows you the way.