Aveeno Apple Cider Vinegar Clarifying Shampoo, Shine Enhancing, 12 fl oz

I actually enjoy using this more than the pricier shampoo in my shower because I feel like it does a better job of getting my hair clean without weighing it down, and gives my hair a nice shine. Five stars on the clarifying feature. It smells good too!

I’ve repurchased this shampoo multiple times, which honestly says everything. I have very fine hair that gets oily quickly. By the end of the day, it can already start looking flat and greasy. This has been one of the few shampoos that actually makes a noticeable difference without making my hair feel stripped or dry. What I really appreciate is how clean my scalp feels after using it. It does a great job removing buildup, but it’s still gentle enough that my hair doesn’t feel stripped of moisture. My roots feel lighter and have more volume, and I can usually go longer between washes compared to other shampoos I’ve tried. If you have fine, oil-prone hair and struggle to find something that cleans effectively without weighing you down, this is definitely worth trying. It’s become a staple in my routine.

If you need to remove product buildup from your hair, look no further! After my first shampoo my hair was shining, soft and surprisingly smooth. We can depend on Aveeno to give reliable results at an affordable price. I believe that vinegar is the secret, but there is no vinegar smell.

I wanted a shampoo that doesn't contain PHTHALATES.They are a series of widely used chemicals that are demonstrated to be endocrine disruptors and are detrimental to human health. They've been associated with reduced testosterone production in men. I wanted a shampoo that doesn't have SULFATES to avoid extra scalp drying from frequent usage. I wanted a shampoo that doesn't contain PARABENS, a mild estrogen disruptor with concerning environmental effects. The first ingredient in this product is Oatmeal, it's demonstrated to be soothing when used topically on skin. I have found that to be true when using Aveeno oatmeal based shaving cream on my beard. I like that this product contains apple cider vinegar but it is not stated to contain Vinegars live MOTHER. It provides stronger antimicrobial action, it probably doesn't contain it. So without all these unwanted chemicals does it work? I found it removes unwanted oiliness from my hair, but only when used a couple times a week at most. This minimizes an unwanted dry scalp, and the reactive overproduction of oil, thats commonly produced by skin, in its effort to compensate for the unnatural drying effect, when using ACV too frequently. To PROACTIVELY compensate for this drying effect, I ADD 14 drops of TEA TREE OIL , and 2 teaspoons of additional ORGANIC ACV that contains its MOTHER'S live bacteria, to the STOCK Aveeno ACV shampoo. The TEA TREE oil moisturizes the scalp, helping to offset the undesirable scalp and hair drying effects caused by the extra ACV. The added organic ACV w/MOTHER provides enhanced hair clarification, and provides antimicrobial topical skin benefits. They are BOTH anti-inflammatory! After washing using the custom ENHANCED ACV shampoo. I have experienced good results by using a small application of Acure orange and watermelon conditioner. I also use Acure orange and watermelon shampoo All other days, because it has a similar, bad chemical free formula. I have found Acure shampoo is lightly naturally scented, gentle, and doesn't dry out my scalp. It can be used daily without causing unwanted scalp irritation. Aveeno ACV produces very little to no lather unless you rinse and repeat, but it's still minimal. Acure shampoo shares this same characteristic. It's probably a byproduct of the same missing chemicals not used in both products. After using my MODIFIED Aveeno ACV twice a week, and Acure Orange & Watermelon shampoo all the other days, and both always followed with just a little bit of Acure orange and watermelon conditioner everyday for a year, It leaves my hair manageable, soft and shiny for a couple of days. Additionally my scalp condition has improved with less irritation and minimal dandruff. This combination works for me! Because everyone's HAIR, SKIN and ENVIRONMENT are SO DIFFERENT, your results WILL vary. I recommend giving these products a try. I was pleasantly surprised by the results. It potentially may work for you as well!

My whole life I’ve always used the highest end, expensive hair care products, with my go to staple brand being Pureology. I have very long, thick but fine-stranded natural blonde hair so protecting & nourishing that is a top priority to me. I think most women (and even men) would agree hair care is highly personal to your individual body’s needs so I can only speak to my own experience with this Aveeno ACV shampoo. I’m in my mid-thirties and also have fair complexion/sensitive skin. My dermatologist was the first to recommend trying this shampoo but I ignored her since I assumed being a “cheap” brand that it’d damage my hair & I wasn’t willing to compromise my hair for my mild skin irritation. But after my hair stylist also brought it up, I finally bought a bottle & it changed my life. A) it gently but fully cleans my hair with an ultra satisfying foaming type lather that I can feel working through the grease in my hair as I massage it in. B) my hair doesn’t tangle in brushing after my shower C) my hair is softer, shinier & stays clean longer. D) my skin doesn’t have any dryness or redness dermatitis type reactions from this products ingredients. Literally all around the most effective shampoo I’ve ever used. Well fast forward 3+ years and it’s still the ONLY shampoo I use. For conditioner I still use Pureology (mostly Nano Works Gold) & other “must haves” like Olaplex Bond No. 8, K18 Molecular Repair Hair Mask etc but this ACV shampoo is worth its weight in gold in my opinion. I never in a million years would have tried this product without those professional recommendations so I hope this review helps someone else discover how wonderful it is. PS my husband now uses this ACV shampoo too and within a few months it somehow helped reverse his life-long battle with cystic back acne. Win win!!

The shampoo smells great and is very concentrated — a little goes a long way. It cleans the hair and scalp well and removes buildup effectively. However, my bottle came unsealed, which was disappointing. Also, it left my hair feeling a little dry, so a good conditioner is definitely needed afterward. Pros: • Pleasant scent • Concentrated formula • Cleans hair and scalp well Cons: • Bottle arrived unsealed • Slightly drying on the hair

I have a sensitive scalp and this has been the best shampoo I've ever used (and I've tried a ton). It has helped relieve itchiness and there's less buildup.

Dry schalp , seems to work

Too good

Feels amazing, hair is noticeably different after a couple of washes, smells great

Good product

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