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♻️ Clean smarter, live lighter — laundry redefined!
Seventh Generation EasyDose Ultra Concentrated Laundry Detergent delivers 66 powerful loads in a compact 23oz bottle using innovative auto dosing technology. Designed for sensitive skin, it’s free from dyes and fragrances, harnesses advanced enzymes for tough stain removal, and reduces environmental impact with 60% less plastic and 50% less water compared to traditional detergents.

















| ASIN | B07H45S491 |
| Allergen Information | Hypoallergenic |
| Best Sellers Rank | #2,412 in Health & Household ( See Top 100 in Health & Household ) #35 in Liquid Laundry Detergent |
| Brand | Seventh Generation |
| Brand Name | Seventh Generation |
| Customer Reviews | 4.6 out of 5 stars 10,606 Reviews |
| Formulation Type | Concentrated |
| Global Trade Identification Number | 00732913447053 |
| Item Dimensions | 6.87 x 7.5 x 8.93 inches |
| Item Form | Liquid |
| Item Weight | 1.44 Pounds |
| Liquid Volume | 23 Fluid Ounces |
| Manufacturer | Unilever |
| Material Feature | Plant-Based |
| Material Features | Plant-Based |
| Material Type Free | Dye Free, Paraben Free |
| Model Number | 732913447053 |
| Number of Items | 1 |
| Part Number | B07H45S491 |
| Product Benefits | Superior stain removal |
| Scent | Rose |
| Skin Type | Sensitive |
| Specific Uses For Product | Machine Wash |
| UPC | 732913447053 |
| Unit Count | 23.1 Fluid Ounces |
S**S
Favorite detergent so far
Lasts a while for a small bottle. I love that 1 squirt gives you the amount you need for a load each time. Scent free and seems to work well
B**A
Extremely compact
This detergent is extremely convenient due to its small size. I hate having heavy and bulky things of laundry detergent taking up space. This bottle is so much smaller than most and provides the same amount of washes if not even more. No scent, easy to dose with the built in mechanism. Seems to wash clothes well enough.
J**A
Easy pour!
This literally just arrived and I wanted to test it out. The cap did work well for me, the right (controlled) amount poured, not too much. It was also clean and not dripping. The ingredients are much better and skin friendly. The cost is a little higher than other options.
M**E
Great clean, low-fragrance, and super concentrated
I used Tide my whole life but switched for health/sensitivity reasons and wanted something less heavily fragranced. This cleans really well, doesn’t leave a strong perfumey smell, and the EasyDose bottle is small but very concentrated (a little goes a long way). I’m on my third bottle and will keep repurchasing.
A**R
Easy dose Laundry Soap
Love using this laundry soap. No chemicals and because it’s concentrated, use very little product for each wash. Lasts a very long time.
R**U
New favorite product!
I’m very picky about laundry detergent and have used it all. I recently switched to this from the pods in the big name tub. I want my detergent to work really hard on stains and odors, but leave the fabrics feeling soft. This one leaves laundry feeling like it is deeply clean, even tackles teen laundry and pet odors, and rinses really clean so your clothes feel very soft like new. The bottle is easy to use and I appreciate how much is in it for the price! I can’t believe how fresh, soft and clean my sheets feel after using this. Even better that it has a good ingredients list. A+ !!!
W**E
Works well!
This actually works well. I just can’t get my daughter to do a squeeze that’s too long! But the washing comes out clean and no smell or residue.
R**.
Bring back the white cap
The new GREEN EaseDose cap does not work very well. The previous WHITE cap had a different mechanism that worked much better. This green cap barely squirts out anything. I do love the detergent and the size of this small bottle. Bring back the white cap.
D**B
Clear and free!!!!
Absolutely! Living in the UAE Dubai proves to be very hard when you can’t get tide pods clear and free! I decided to try these and found them to be just as good! Glad to have found them!
L**I
Love it
My first purchase of seventh generation and a clean detergent. Leaves my clothing smelling fresh and clean. Never felt so chemical free on the clothing I wear and my family.
C**E
Little Bottle but Loads of Washes
I've tried many sensitive skin, fragrance free washing detergents and this is the one I keep coming back to. Seems to wash my clothing well, no issues with skin and totally fragrance free. I had to get over the thought that I needed to use a larger amount of detergent per load. One squirt is all that is needed with this detergent. It also has not taken the colour out of my towels when I squirted it into the water directluy onto my clothing and towels. I am really bad about not following the directions about filling your washer with water and detergent BEFORE adding my clothing as I am always in such a rush. So many of the other liquid detergents have left discolourations on my towels but not this one.
A**R
Not the clean I was looking for
Personally just not for me, I ended up chucking them.
J**E
Ce produit enlève très bien les taches. C’est le ...
Ce produit enlève très bien les taches. C’est le plus efficace dans les produits naturels que j’ai essayé jusqu’à présent.
Trustpilot
1 month ago
2 months ago