AmeriColor, Electric Pink, .75 Ounce Bottle, Soft Gel Paste Food Color

Made a vivid bright pink with buttercream which is sometimes hard to make bright colors with. Have never been disappointed with this brand. I occasionally have to buy other brands locally and none of them are as good as Americolor. I asked a local bakery what they used because their colors were so great and they said only Americolor. That was years ago and I've bought it since. Wilton's colors have been so messed up the last few years I don't know what is going on. A bright sunshine yellow color was a taupe color. Royal Blue was impossible to achieve. And their bright pink was a mauve. I just try to make sure I have this brand.

If you want a hot pink you want this! Very pretty.

The perfect pink. Arrived just in time for my holiday cookie baking. Easy to adjust color from pastel to neon pink. Leaves no bad taste in your icing and the price was not too high.

Accomplished the lower cake with just a toothpick touch or two of the gel color.

This color pink is so vibrant. It recommend AmeriColor food colorings in all colors

Color came out good had to use the whole bottle to get the desired color but customer loved their cake.

Tiny amount in the bottle for the price, but for my hard candy recipe, this amount would suffice for several batches. Color was vibrant, in the pic looks a bit more red due to the color of the molds, but “electric pink” is an accurate description of the color.

Beautiful bright colour

Love AmeriColor colors, you don't have to use much to get the color you are looking for. Can't wait to buy more.

Not as bright as expected