








💜 Say goodbye to brass, hello to brilliance!
L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo is expertly formulated with purple pigments to neutralize unwanted yellow and orange tones in highlighted brunette, blonde, and grey hair. Designed for weekly use, it nourishes hair while maintaining vibrant color between salon visits. Proven effective by thousands, this shampoo is your go-to solution for long-lasting, brass-free hair.


















| ASIN | B07X4GYKDF |
| Best Sellers Rank | #109,202 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2,644 in Hair Shampoo |
| Customer Reviews | 4.5 4.5 out of 5 stars (6,326) |
| Item model number | 3600523826940 |
| Manufacturer | L'Oreal Paris |
| Product Dimensions | 2.49 x 1.3 x 6.77 inches; 0.01 ounces |
K**M
Worked Really Well for Me!
This shampoo was great for my hair! I dye it blonde and it really helps keep the brass away. I used it about twice or three times a week and it really was effective for me. You can use it as much or little as you’d like depending on the shade you like your hair to be! Didn’t dry my hair out either. It also didn’t have too strong of a scent for me personally.
E**N
This Shampoo Works Great!
Great Shampoo! It definitely tones down any brassiness. I was using Matrix purple conditioner and thought that did a good job. The L’Oréal Elvive shampoo does an even better job in my opinion. The scent is pretty good too.
R**.
El mejor champu matizador que he probado. He probado otros pero no con la calidad de este. Te deja el pelo parejo y bonito. Lo he comprado varias veces. Cada vez que se me acaba. Le doy un 20 .
D**.
Seems to work
It didn't stain my hair purple. It didn't dry my hair out. It DID tone down the slight orange tones, just as it was meant to do. I have long, thick, colored hair. Natural is currently dark blonde with greys. ugh. I color my hair to a lighter blonde and try and cover greys, which I always seem to still have after coloring. My hair picks up the orange, brassy tones. After using in one shower, shampoo'd twice and left on for 5-7 minutes the first lather, I did notice less brassiness, but I noticed my greys were shining brighter. I used a second time a week later, lathering once and leaving on about 5 minutes, I didn't really notice anything. When I color, I only do root area as my hair lightens right up as it get longer, I only used this shampoo on the top and close to roots, I did not lather it through all my hair. But like I said, after the first use, it did tone down the brassiness. I would buy again.
R**E
color hair
Shampoo quality: clean very well.
A**O
Muy bueno para el cuidado del cabello
M**K
Not the Best
I bought this because it seemed like a great value for purple shampoo. The bottle ended up being smaller than expected initially. I used this on dry hair to tone it; I used about 1/3 of the bottle on my head and let it sit for an hour. The formula was thick and dark and a little went a long way. It was still pretty liquidy and got everywhere but thankfully did not stain any surfaces in my bathroom. When I washed it off it left my hair feeling incredibly dry and brittle, even as it was under running water. I followed up with my regular shampoo and conditioner to replenish the moisture in my hair. I was not impressed with the toning abilities. Some of my light blonde highlights seemed toned a nice white blonde but the majority of my dark blonde hair showed no change. I will probably now go use a regular toner and just use this shampoo to keep up with it.
F**O
Not just for blonds
I'm not all grey - from a distance I'm still a brunette. Up close, I'm still mostly dark. However, more recently I've noticed a brownish orangey kind of shade to my hair. I use this about twice a week and my silver stands out and the brown appears darker, almost black. In addition, it gives my hair a little body - more than it had anyway. The scent is almost not noticeable.
C**A
Good
O**N
My wife uses it and says it really helps with brassiness. Hair looks fresher and brighter. No complaints from her, so it’s a win.
Trustpilot
1 week ago
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