Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types

Schwarzkopf Simply Color in 1.0 Jet Black delivers rich, intense color with full gray coverage. The formula is easy to apply, leaves hair soft and shiny, and the results last longer than expected. A reliable choice for anyone looking for a bold, classic black at home.

If the people who make this color see this, please don't stop making it! This is the best color I've ever used. I am growing out a pixie cut. Having not seen my natural hair color in over 20 years, I decided to find out what it was. After I did that, I immediately went to the store and looked for something to color the nightmare that was my hair; a blend of salt & pepper and old orange. It was terrible. The first thing I noticed was the packaging. I appreciate that it's biodegradable and recyclable. Then I noticed the time you leave it in your hair is longer than 'regular' dyes, which to me means it's more delicate to your hair, and it was. I left it on for the recommended 30 and rinsed. My hair is very fine and delicate so I have to be careful with it. From the minute I took the towel off my head I knew I loved this color. At first, yes as I have seen in another review, the new growth is very vibrant! For me it was almost a deep violet color-which I loved. That same violet color attached itself to the gray in my hair and gave it really cool looking violet/auburn highlights, while coloring the rest of my hair a nice chocolate brown. I don't think it's too dark or too light. It's very gentle, which I appreciate. My head didn't burn once during the 30 minute wait. I can't say that about other box dyes. The smell wasn't bad at all. If you've ever used Clairol, you've lost your nose hairs a few times. This is NOTHING like that. It's very pleasant and when you rinse it off, your hair doesn't feel like straw until you put that conditioner on it. I rinsed mine out with tepid water and was very gentle with it before I conditioned it, but I still think the dye is very very gentle. This color is AWESOME and even my guy loves it. He even asked me to come to the patio door where he could look at it in the natural light and told me how cool the auburn violet streaks were. I'm very happy with this color and will keep using it as long as they keep making it. And hey, if the folks who make it read this, KEEP MAKING THE CHOCOLATE CHERRY! lol Update: my color was fading and I had a box sitting here so I decided to try it again. The only thing I missed the first time was that I was not supposed to shampoo my hair out after I rinse the dye. I typically use a cleansing conditioner not shampoo, but I was unaware I'm supposed to skip that step and go straight to the conditioner they include. No shampooing needed! In the second collage, the first picture is one month after using this dye for the first time. I tried to include a picture of it in the processing phase so you can see it doesn't get too red. I am pleased with the after shot even though it is a little darker on the ends, I expected that as they are fine and absorb color easily. It slowly fades over the course of the month but I am very pleased with this product because it is so gentle for my hair and I love the color.

UPDATE: I've now ordered Schwarzkopf Simply Color Permanent Hair Color multiple times since December 2022, and after trying Medium Brown and Dark Chocolate I finally settled on Jet Black and it's just awesome. The other colors were fine, but just not as dark as they appeared in the pictures. However I'm an older male with extremely long and full, all gray, hair. So depending on your hair length and condition you'll have to experiment to find what works best for you. In any case I'm primarily updating this review because after six applications I've still never had any allergic reactions, and that sets this product heads and tails above all others I've tried over the decades. The only other additional comments I have is that, as others have noted, it's not quite "permanent" as it needs to be reapplied every 3 months or so, but this is still much longer than products like Just for Men. And finally, as the description notes, if you have longer than shoulder length hair you will indeed need two boxes. I was in a hurry once and tried getting away with one box, but with hair going almost all the way down my back, it wasn't enough and the color was much lighter. So my recommendation is to try it even if you don't have problems with allergic reactions. The color is much better, without the brassy/orange tint of products like Just For Men, and it lasts much longer. ORIGINAL REVIEW: Wow, I wasn't sure what to expect since every hair die I've used in my life has burned and/or itched like crazy. I learned long ago that it was a chemical called PPD that's in almost all dyes, but could never find anything else that worked. However this dye uses HPPS (Hydroxyethyl-p-phenylenediamine sulfate) which is similar to PPD, but doesn't cause allergic reactions in many PPD sensitive people. And wow, it worked incredibly well for me. There's been absolutely no itching or burning, and I waited 72 hours before writing a review just to be sure. And the color is great, and covered my grey as well as any other dye. I only wish I'd gotten a darker color, as the medium brown for this dye is lighter than the "Just For Men" I used to use. But it's a great shade, not brassy or orange at all. So next time I'll just get a darker brown. One final note, while the HPPS worked for me, unfortunately it won't work for everyone, and some people will be allergic to it is as well. But like I said, it causes far fewer allergic reactions than PPD, and is definitely worth a try!

I was told if you're allergic to PPD this would be a good option. It still stings a bit so I'm worried about repeated exposure, I wouldn't re-that. In 4-6. weeks because of that, more like 8-10. This dark chocolate is not that dark, it's more red toned than you think. I would say it's Cherry Cola on grays so go with a darker color for grays if that's not your aesthetic. I have a lot of grays and it looks VERY red based lol I don't mind though, it has been years that I couldn't dye my hair so I'll take it. My hair is soft, it didn't strip my hair at all but I did put my Garnier hair oil when styling. I'll go for a darker shade next time but I'm not mad at it, it's cute. Edit: I rocked the cherry cola for a little over a week and it was nice but it was also a good base color as my brown hair had a reddish under color. I got the darkest brown and it came out great!

It was slow getting delivered but it arrived. I have always had scalp and skin sensitivity to hair color. Severe rashes and swollen glands. I just finished drying my hair and what can I say. No reaction whatsoever. Beautiful deep black color. Covered the grey, my hair is shinny and no tangles. Would highly recommend. My days of taking benadryl and suffering are gone. Will definitely be ordering again.

Indeed a good solution for anyone suffering from itchy scalp post touch up.

My husband has tried several products, most of which gave him unbearable itching or took hours to apply and then washed out in a hurry. This works well for him. Gives good colour, easy to apply, giving a 20 min wait after applying, and lasts pretty well. No allergic reaction, which is a great relief (pun intended).

highly recommended, no allergy at all!!

hair looks naturally black. nice one. Buy 2 packs if ur hair is lengthy. single pack will be enough for baby cut or hair till shoulder nly.