










✨ Elevate your brow game — full, flawless, and fiercely you! ✨
e.l.f. Wow Brow Gel is a buildable wax-gel hybrid enriched with kaolin clay and hair-like fibers that volumize and lock brows in place all day. Perfect for natural or dramatic looks, it works alone or over pencils, and is proudly vegan and cruelty-free.



































| ASIN | B07SH4NYT4 |
| Best Sellers Rank | #399 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Eyebrow Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (9,426) |
| Item model number | 83574 |
| Manufacturer | e.l.f. Cosmetics |
| Product Dimensions | 0.39 x 1.22 x 4.84 inches; 0.12 ounces |
| UPC | 609332835740 |
Y**A
Natural, Full Brows That Stay Put
The e.l.f. Wow Brow Gel in Neutral Brown is such a great find. It gives my brows a fuller, more defined look without feeling stiff or heavy. The wax-gel hybrid formula adds just the right amount of volume and holds my brow hairs in place all day. I love that it’s buildable one swipe looks natural for everyday wear, and a second coat adds more fullness when I want a bolder brow. The shade Neutral Brown is very flattering and blends easily without looking too dark or fake. For the price, the quality is impressive. It’s easy to apply, doesn’t flake, and keeps my brows looking groomed and polished. Definitely a staple in my daily makeup routine and one I’ll continue to repurchase.
M**G
Taupe is a great color with silver gray hair!
This Taupe Brow Gel is PERFECT for filling in and extending eyebrows that have lost their shape and length with age. I'm 74 and have silvery gray hair, and Taupe is the perfect color. The gel is thick and dries quickly and stays on all day and is easily removed with soap and water. I wish the container was a little larger, but the price is fair, and I will continue to use the e.l.f. WOW Brow Gel!!
M**Y
It’s an OK product, works better with the Laminating Gel
I ordered the Deep Brown color. I apply the e.l.f. Brow Laminating Gel first, before I apply the Wow Brow Gel. I thought the Wow Brow Gel size would be bigger than what I have received, but it’s really tiny. It’s a little tricky to apply the Wow Brow Gel because the gel is a bit lumpy when you want to put it on the applicator. But I really like the laminating gel and I think the Wow Brow Gel is not necessary for me.
C**T
Very good product.
This product is very good. It looks natural and not painted. The color is a perfect match. And best of all it lasts all day. No flaking or smearing.
J**X
Love it!
Love this eye brow gel! It is a great alternative to a more expensive brand. Color is a great match for me. Easy to use, affordable, and works well.
R**S
Taupe and Neutral Brown Review
This product functions purely as a tint. It does not add volume, it does not grip sparse hairs, and it does not provide hold. My brows are extremely sparse and this behaved like a stain rather than a gel. The tint itself is impressive and lasts all day. It fully covered my white brow hairs and blended them naturally into the rest of my brows without smudging or fading. The two shades I tried were Taupe and Neutral Brown. Taupe is a light cool taupe that gives a soft natural wash of color for subtle definition. Neutral Brown is deeper with a true cool brown tone and offers stronger coverage and more noticeable definition. It has no warm or orange or burnt undertones which keeps it looking natural and prevents the common brassy cast some brow products create. Both shades perform the same and differ only in depth and intensity.
S**H
Great product, I'm excited I tried this.
My first impression of this product is that it is amazing, especially considering the price. I've purchased brow products from more expensive product lines and I much prefer this. It provides a subtle color to fill in more sparse sections of the brow, provides good hold and shape, and so far doesn't appear to be flaking- and I've been checking for flakes in my magnifying mirror.
D**N
GREAT VOLUMIZING, EASY-USE, LONG-LASTING, BROW GEL FOR A NATURAL LOOK!
Super happy with this brow product! I have tried many, wanting a natural look, had settled on one that was good but the good reviews this one got tempted me to try. I paid nearly one third for this brow product as my normal one, and I like it better! Goes on smoother and builds without lumping, very user friendly, stays on through farm work! exercise, and anything else, all day no smearing. Looks really natural, and you can create as much volume as you want. I love it! I am a life customer!
A**R
As always, super easy
G**E
Saw the review from Lisa YouTube and decided to try. I tried it one and love it. Highly recommended.
D**S
Opened
V**A
Perfetto per le mie sopracciglia
M**D
It doesn’t hold them very well and you have to be careful with application to not get brown gel outside of your brows.
Trustpilot
5 days ago
1 week ago