The Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business

I really liked this book, in fact I would say it is one of the best business books I have ever read. I have had a private record label for over 13 years, and I also co-own a financial services business since about 5 years. This book is exactly what I needed to read at this time. It really cuts to the fundamentals of the bases you need to have covered if you're going to grow your business to the next level. I will say that this book is not for beginners. If I had read this book 10 years ago, I probably would not have gotten out of it what I am getting out of it now. This book more or less assumes that you already have a service that you are good at delivering, and that you have enough experience with marketing, sales and running your business that you have gotten to the point where you are at least viable to the point where you can support yourself (even if it's just you in your business). Also, I would say this book is geared toward a conceptual-oriented service or information-based online product or consulting service. What I mean by that is if you're selling coaching, consulting, information or advice online, or if you're providing some kind of service in the real world related to finance, legal advice, or some other kind of concept based service, then this book is for you. Especially if you are also the "face" of the business (i.e. the business is closely tied to your personal brand). If you sell physical products online, or some kind of physical-based service in the real world (like oil changes, massages, haircuts, etc), this book doesn't cover that. I think it is important to mention that, because the back cover talks about this being a book about "online business," but this is not for every online business; it's not about ecommerce, for example. But if you fall into the first category, this book gives you amazing insights into what you need to get super sorted out (in much more detail than you have likely previously thought about) so that you can get to the next level. Fantastic practical, actionable, detailed advice. The real deal. It also provides you with some reality about challenges you may be running into as an entrepreneur and assures you that this is normal, which is reassuring and makes you feel less alone. Then he also gives you the solutions for those challenges. Highly recommended!

I was very surprised on how good this book is. I would put it in my top 5 favorite business books along with Napolean Hill, Dale Carnegie, Dan Martell, and Russell Brunson. Great content and secrets of what makes it good marketing and business.

Scott Oldford is a genius when it comes to business and entrepreneurship. I find his work so deeply transformative and insightful, that it is saving me tons of time and money doing all the wrong things. The Nuclear Effect is reshaping how I perceive my own business and guiding me through the steps I need to hone my skills, and realize who I am, and how I can reach those I'm meant to serve. This cuts through the shiny object syndrome and gives you practical help for what to do and not do to scale and create impact. Read this, take in the wisdom from someone who cares, who has been through it, and has helped so many powerful people reach their dreams. We are the change agents, here's the way to truly have impact in the world. This book is insightful, deeply life altering, and impactful when applied to our lives and businesses.

I purchased a new version of this book I received a Perfect New Version of the book! Success Briefly, I was reorganized out of my job so I decided to start my own business. I purchased this book and a few others to begin my journey. This book reminded me of a few key points I had long ago stored away and made me aware of some new perspectives. In addition to the education I received from reading the book, I was inspired to continue along the path to becoming a business owner and founder versus an employee. I feel better prepared after reading this text.

Scott Oldford's new book, The Nuclear Effect, takes you on a clear and well defined journey through the different phases of creating, building, and scaling a real and effective business whether you're focused in the online market or a more traditional model. The insights and actionable tactics and strategies can be used by anyone to start, grow, or scale your business. Experience is the best teacher and Scott Oldford has the proven entrepreneurial background to give solid and time tested advice for how to use his "Six Pillars" as a framework for creating a sustainable business. I've always appreciated Scott's commitment to helping businesses reach bigger heights without experiencing the difficulties and stresses that typically come along with serious growth. Would I recommend Scott's book? Absolutely. If you are serious about your business, whether online or offline, take the time to read this book. No matter what stage you are in your journey you'll find beneficial information you can use right away to make your own business grow, function more effectively, and quite possibly become that multi-million dollar business you've dreamed about. It's worth it, buy the book...

I've consumed almost all big online marketing courses and attended many events from "big" marketing "gurus" out there. I tried applying all the "formulas", still, I felt lost. I knew there was a conceptual basic knowledge I was missing. I found Scott by synchronicity, or a series of fortunate accidents if you'd rather put it that way. I first took one of his 5-day online courses and WOW!. This book is another gold nugget from his deep understanding of how human behavior and marketing works, how your mindset as an entrepreneur blocks you, and how it's all a spiritual journey of self-discovery in the end. He first explains the basic principles in which all online marketing is based, he then translates that into a practical, replicable system you can implement. But here's the thing: it's not a one-size-fits-all solution. You'll intuitively know how to adjust it so it works for your business. As a college professor, I can tell you this guy knows how to teach. My only regret is that I didn't find him earlier. I would've saved a lot of time and money. I'm motivated and things are finally making sense. I see my business advancing and I can't wait to see what comes after putting all his systems together.

The book was great read, but the pages were falling out from the moment I opened the book

This book is a must-have for anyone starting or scalling a business, specially an online business. It arrived in amazing condition, with so little wear and tear. I love being able to recycle and give things a second chance. This book was a real find, totally worth the money.