















✨ Cover, blend, and conquer your day with flawless roots!
Hairline Powder (Auburn) is a 4g root touch-up powder designed to instantly conceal gray hairs, thinning areas, and bald spots with a natural auburn shade. Featuring a waterproof, sweatproof beeswax formula and a fine sponge applicator, it delivers long-lasting, hair-friendly coverage that blends seamlessly. Its compact design makes it perfect for quick, on-the-go touch-ups, helping you maintain a confident, voluminous look wherever life takes you.





















| ASIN | B08PPCKRV8 |
| Best Sellers Rank | #7,380 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #25 in Hair Mascaras & Root Touch Ups |
| Customer Reviews | 4.3 4.3 out of 5 stars (7,847) |
| Item model number | MC-HSP-Auburn |
| Manufacturer | gowwim |
| Package Dimensions | 3.15 x 2.09 x 1.93 inches; 1.45 ounces |
| UPC | 779776914896 |
A**A
Game changer!
I ordered the "dark brown" and it goes well with my hair dye: L'Oreal Paris Excellence Crème Permanent Hair Dye, 4 Dark Brown. This is super easy to apply, and it is great for those pesky whites at the front. Why didn't I know about this before?! (First, I was (incorrectly) sent "brown", which was way too light, but they replaced it quickly. )
D**G
This is the perfect product you need!
If you have areas of your hair that you want to cover, this product will definitely be able to help you. And this product is specifically designed to cover grey hair or bald patches, and can fully meet your needs.
M**O
It covers the gray very nicely!
It covers the gray very nicely. I love the easy pop up top with the ribbon attached to make it easy to open. I got the small size, so the sponge is small and is on bottom of the container. I have trouble holding onto the tiny sponge cap and would prefer it to be on the top cap side, but it works. Otherwise, it would be a 5 star. The color matches my hair and looks natural.
N**Y
Great product
Covers well and accurately. It is easy to use and long lasting.
C**S
Hair coverage
Product works great! I use it close to when I get my hair colored when my gray starts showing!
B**A
Meh
I’ll stick with L’Oréal for in between coloring. This powder masks the gray but it doesn’t fully covers.
D**Y
Great Lasting Coverage, Fast & Easy Application
The color matched my hair perfectly and stayed on until I washed it out. The sponge applicator worked much better than the 'paint brush' style that came with another brand - easier and much faster to apply. One thing to keep in mind, this is powder so the product is not shiny, but rather dull once applied. If your grow-out is 1/2" or less, I absolutely recommend this root coverage. I also like the container that stores the applicator in the bottom and has an attached snap-open lid. I wish there were more product in the container. I would buy this again.
G**S
Perfect cover
Great
L**Y
I will buy it again for sure.
R**E
Le produit est très efficace . Je recommande! Il tient assez bien dans la journée aussi!
B**Y
Ne sert à rien
A**N
Depuis quelques années j'ai essayé 3 autres marques, et pour moi celui-ci est le meilleur ! Pourtant quand je l'ai reçu, j'ai été agacée par le format minuscule (je pensais que je le terminerais en 15 jours) et par l'éponge en mousse, donc au début j'ai continué à utiliser le pinceau de mon produit précédent. Mais finalement le produit est bien concentré, on en utilise très peu, il ne s'use pas vite, et l'éponge est extra, on gagne un temps fou et ça couvre bien mieux qu'au pinceau. Et ça couvre non seulement les petits espaces sans cheveux ici et là dûs à l'âge, mais aussi les repousses des racines blanches, bref je suis enchantée. Attention, le brun foncé est plus clair que sur la photo, et légèrement cendré, parfait si on est châtain moyen
C**.
Je n’ai pas pris la bonne couleur beaucoup trop clair je ne l’ai pas utilisé. Dommage que la couleur ne soit pas bien présente sur le site
Trustpilot
3 weeks ago
2 days ago