Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

Love Joico Purple Shampoo! I’ve tried others, but this one works the best! Best quality product. Totally recommend it to everyone!

It helps keep my silver hair from turning yellow. I've tried a couple of different purple shampoos, this one keeps my hair soft and touchable.

Love this product! Much better than Paul Mitchell’s compatible product which left my hair dry and brittle. Also this one smells fantastic!

Only purple shampoo that truly acts like a toner. I gave 4 stars because it can turn hair purple but I will say that typically only happens if you use it too often. (I have been using this brand and this shampoo for many years so this I know happens when I use it every wash vs. Every couple of washes)

Love this brand cause it works very well. Definitely smaller sized for the price but nice to have a few washes to get the brassy out.

Good product cleans well n no yellow in white hair

Not sure what to expect not for me not particularly hydrating or serve long

I love how this shampoo brings out the whiteness of my hair!

Ich nutze Haarpflege-Produkte nur noch von Joico. Sie halten das was sie Versprechen.

I like the way is doing it's job comparing with similar products plus that it smells really nice.

Does not leave your hair with a violet tint like some others . Love it , well worth the money .

Aunque no se si es cambio de presentación del otro el rojo o vino,aquel era más hidratante,pero es bueno

My favorite purple shampoo it works well!