Music Marketing: Press, Promotion, Distribution, and Retail

This book gives a lot of information on Music marketing, so definitely handy when you're working in the music marketing business. It's reasonably useful when finding information for a graduation research.

A great guide for independent musicians that want a DIY market approach.

Nice read if you are into music marketing. Interesting tips. I'm working on my music and managing my own record label. So now I can add a bit more of knowledge to my skills. Recommended if you are in to this.

Good book. Provides valuable insight and tactics for anyone currently working in the music industry or aspiring to work in the industry. Highly recommend.

The pages are all in the wrong order eg: p5, p6, p3, p4, title page, p7, p8, p9, p10, p15. I cant seem to contact the seller because it was sold and dispatched by amazon, not an individual seller..i can't see a button to let them know. I'm trying to use this book for my assignments and being dyslexic as well, this is just added problems

nice product

A massive waste of £12 because this book is outdated and irrelevant.

Quality

Nice book for my bachelor studies in Music Management. Even though it’s a bit basic and more or less all written for the big genres

Time for Update Berklee, as this is copyright 2008 in a quickly changing business industry.

Es un buen libro, habla de temas en general de mercadeo, si no tienes noción alguna de que es el Marketing Musical, es una buena forma de empezar a adentrarte en ese tema, en lo personal solo fue como un repaso rápido de temas que ya conozco,pero me ayudó a acomodarlos para mí próximo proyecto.

Que vous soyez musicien ou professionnel de l'industrie de la musique débutant, ce livre donne une bonne vue d'ensemble des étapes à franchir pour réaliser son plan marketing. Même si le livre date de 2009 et que certains passages ont besoin d'un rafraichissement, ce livre est un très bon outil pour démarrer. - A compléter avec "Music Law in the Digital Age" de Allen Bargfrede et Cecily Mark aussi chez Berklee Press.

Mike King's, "Music Marketing...," is a great insight into the industry from someone who has actually worked in the game. He provides tips and tricks with how the industry used to and currently operates giving a leg up for the saavy artist who desires to make a living in the music world. Mr. King does not honey-coat the realities of the business because, after all, music is a business. The book takes the reader through some industry history, current operations (at the time) for marketing and supply chain distribution and insightful quotes from organizational leaders who have either grappled with or taken ownership of technology and how its transformed the business. The advent of internet sales and marketing are now in the forefront of the industry so I certainly look forward to a second edition follow-up. This is a must read for those setting their sights on making a career with music and I highly recommend it. Great read!