What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

ASIN	B00006JN4L
Best Sellers Rank	#69,618 in Beauty ( See Top 100 in Beauty ) #937 in Permanent Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	9A Light Ash Blonde
Colour	9A Light Ash Blonde
Container Type	Bottle
Customer Reviews	4.4 out of 5 stars 1,995 Reviews
Full Cure Time	30 Minutes
Hair Color Permanence	Permanent
Hair Type	All
Hair type	All
Item Form	Gel
Item Type Name	chemical-hair-dyes
Item Weight	0.2 Ounces
Item form	Gel
Manufacturer	LOreal
Material Features	Hypoallergenic, Vegan
Material Type Free	Ammonia Free
Number of Items	1
Package information	Bottle
Product Benefits	Long-Lasting Luminous Color & Hi-Shine
Product benefits	Long-Lasting Luminous Color & Hi-Shine
UPC	071249253250
Unit Count	1 Set

L’Oréal Paris Superior Preference Fade-Defying Color 9A Light Ash Blonde - Cooler for Unisex - 1 Application

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