Business Outside in: The Power of Putting Customers at the Center of Your

This book is a foundation for anyone want professional career in customer experience. It will provide you with the wisdom and the system that will make your company shine against your competitors in the market. And a real applicable examples from different industries that implemented customer experience Mentality which increase your warrence, knowledge, mindset It is a one of the basics book in the Customer Experience Professionals Library

This book should be taught in schools to teach people about customer experience. A great reference, structured with many real life examples. A must read if you are pursuing the CCXP exam

Must read this book for having better exposure about marketing na dcc experience

Fashinating book. Easy to read, very insightful. Lots of business cases to support the basic idea - customer experience as a differentiating competitive advantage. A must read. Excellent. Inspiring.

To anyone a little bit convinced that you can't do business without being somewhat attentive to your clients, this is a must read.

Customer experience - not customer service - is an important need in many corporations. I see customer experience as part of the conscious capitalism movement, where companies empower employees to be "owners" and ambassadors and are treated with respect by the company. This book helps with that need of seeing yourself (e.g., business) from the "outside in". Some of the middle part is a bit dry (implementation) and I think it would be more proactive to add the theme of conscious capitalism.

interesting summary of CX practices. Lot of cases to illustrate the model. Good reading as introduction (or as a consolidation) to the CX Domain.