

💜 Dare to dye different — vibrant, vegan, and eco-smart!
Iroiro’s 20 Purple Premium Natural Semi-Permanent Hair Color delivers a vibrant, long-lasting purple shade enriched with 95% natural ingredients and pure coconut oil for hair nourishment. This 100% vegan, cruelty-free formula is free from harsh chemicals and comes in eco-friendly pouches designed to minimize environmental impact. Ideal for lightened hair, it offers an easy, pleasant application with a natural yuzu-cranberry scent, making it the perfect choice for the eco-conscious professional seeking bold, healthy hair color.
| ASIN | B01IU3KF08 |
| Best Sellers Rank | #17,490 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #167 in Hair Color |
| Customer Reviews | 4.5 4.5 out of 5 stars (2,004) |
| Is Discontinued By Manufacturer | No |
| Item model number | 20-PUR |
| Manufacturer | District713 Inc |
| Product Dimensions | 4.75 x 2 x 4.5 inches; 3.84 ounces |
| UPC | 615953308105 |
J**.
Lasts around 2 months
Nice vibrant purple, lasts maybe 1-2 months before starting to fade. I ordered two packets but I only needed to use one and i will be using the second to re-dye my hair soon! (1st picture around one week after dying and the 2nd is how my hair currently looks around 2 months later) it bleeds pretty good in water for a few weeks after you dye it which is typical, i didn't have a big issue with it staining any fabric but it does stain your skin for a day or two. Out of all the hair dye ive used this has left my hair feeling the best. Leaving my hair very soft and smooth after dying. I will likely use this brand again in the future👍
A**R
Vibrant color!
This is the best purple I have ever used on my hair! The color lasts longer, and it doesn’t fade into fuchsia like some other well known brands. It’s very easy to apply and has a cap to save for later. It does get on EVERYTHING. Be prepared to invest in some rubber gloves, shower caps and a good bleach bathroom cleaner!
C**E
Easy to apply and works on dark hair!
This actually worked really well, even for my daughter’s dark hair without having to lighten it or anything. Really easy to apply as well. She wanted it only underneath so that it shows through, and it looked great!
Z**T
Vibrant Color! (w/Tips for Application)
Before I explain my method to best to apply this color, let me say that I am NOT a professional colorist or hairdresser. This is simply what I’ve found works well. My natural hair color is medium brown, with a bit of gray coming in. The color I used was PURPLE and I applied wide steaks of color to my hair. I didn’t lighten prior to coloring, but on one occasion had used permanent brown color the day before. The result was a lovely, jewel tone violet. I’ve done it twice and am very pleased! As other reviewers noted, this process can be very messy. The following are a few tips to help control any inadvertent discoloration either during or after using Iroiro semi-permanent color: 1. Prepare your hair - wash hair either earlier in the day And allow to dry completely or wash the day before; use minimal or no conditioner and NO styling products. This allows hair to “absorb” color to the fullest. 2. Assemble Your Equipment - You’ll need a plain glass/stainless bowl to put the color into; a coloring brush is helpful for application, especially around your face; at least 2 pair of impermeable gloves (one for application, one for rinsing); shampoo and conditioner; clips, pins and/or a disposable shower cap to restrain colored hair; a towel that can either be bleached or is a color that won’t be ruined by excess color; plastic to cover any surfaces and/or your skin that cannot be exposed to chlorine bleach; and most importantly, a spray cleaner containing bleach (I recommend Lysol bathroom cleaner w/bleach). It’s also helpful to have paper towels and/or a cleaning sponge on hand. 3. Application - Put the amount of dye you anticipate using into your bowl. If you like, cover your shoulders with an old towel or plastic sheet to protect your skin. You can also use the “clothing optional” method to avoid ruining your outfit. Wear one pair of gloves and apply color to your hair using your hands/color brush in whatever design you like (all over color, steaks, just the ends, etc.). If you drip color on to any surface it will stain, so use a quick squirt of the bathroom cleaner to stop the discoloration. If dye gets on your skin, use the cleaner applied to a sponge/paper towel to remove it. 4. Let the Color Set - pin your hair up or use the shower cap to keep your wet/colored hair from transferring dye to any surfaces. Wait the recommended time; I let my dye set for 30 minutes per the manufacturer’s instructions. You can also add heat using a hair dryer on a low setting. 5. Rinse - Put on your second pair of gloves prior to rinsing. Also, rinse by bending forward; allowing the excess color to wash over your body will discolor your skin! The best method is to use a handheld shower sprayer and lean over your bathtub. Rinse, rinse and rinse some more...until the water is mostly clear. This may take 10 minutes or more. 6. Wash & Condition - Yes, this may lessen the intensity of your color a little. However, if you don’t remove the excess color, it will stain your clothing, bed linens, furniture and even bleed onto your skin when you sweat. Messy, destructive and embarrassing! You may need to wash twice (I do). Again, rinse until the water runs clear. Use conditioner as you normally would. Pat excess water out of your hair using an old towel or one that may be bleached. At this point, I had only very faint color bleed on my white towel. I sleep on white pillowcases and never had any color transfer, even though subsequent washes resulted in colorful suds. 7. Style as usual. I recommend using a shine serum (such as Biosilk or Giovanni) to add shine and really make the color pop. Your initial result should be beautiful and vibrant. The one downside to this color is that it fades quickly. It’s noticeable after the first 3-4 washes and continues to diminish with each wash. All brands I’ve tried have about the same color lifespan, as they’re semi-permanent. Pros: Amazing color, smells great. I received many compliments! Cons: Application can be messy, fades fairly quickly. I hope this review helps. Have fun and live colorfully!
A**R
Did exactly what I wanted it to!
Sooo good! I put this over a reddish brown base and got a rich deep violet. Did it turn me, the tub, the walls, and towels purple? Yeah, absolutely. But it was so worth it. I did get some of the stains out of the tub eventually. The stains on my skin removed easily with isopropyl alcohol or acetone. I adore how blue based this purple is. I cant use a purple with a lot of red in it or I end up with the base color I had initially. My hair just sucks all the red out and ends up black cherry colored. This is the first time I've finally gotten my hair this shade of deep purple.
I**S
Great color, very vibrant!
I love this color, it came out very vibrant. It was easy to apply, not very messy either. I used this brand to replace another brand’s purple dye, def recommend this one as the color sticks and stays!
H**R
BEST DYE
this brand lovessss my hair, I will say its my first time using the purple but their pink has stayed so well, this is my first time touching it up in 3 months. the purple took really quick, and made my hair feel amazing. (Pink 70 on the roots, 20 purple on the ends)
J**M
Watch out for staining!
The color was beautiful and vibrant. The product was easy to apply. There was a generous amount in which appeared a small bottle. However, this product continued to bleed off in every wash. It stained my bathtub bath curtain. Washed it after first application. Get each continuous wash made just as big of a mess. Even though the hair itself did not appear to have less color. Just be mindful of the staining! It appears to me to be significantly more than most products if not all previous products tried. Likely will not buy again because of it.
K**R
Iroiro is hands down the best dye. Vibrant and stays in hair well. Especially the Purple
T**I
I've been using this hairdye for 6 years if not more. They smell amazing, easy to apply, not harsh on the hair at all, actually lasts longer than most hair dyes I've tried and the colour choices are equally amazing... Did I mention they smell so good? 😃
A**L
بقول تجربتي بتفصيل للفائده تجربتي الاول: طلبت لون بنفسجي جداً جميل ماعدم شعري لكن للاسف ماظهر بما أن شعري اسود سابقا وبعد تفتيح ( طريقه تفتيحي كانت اوكسجين ٣٠ من صبغه لوريال خاليه من الامونيا درجه ١٠.١ مفروض ١٠.٠ او ١٠.٠٠ بس ماحصلته واضطريت اخذ ١٠.١) صار شعري بعدها بني غامق مفروض انتظر اسبوع لان مع مرور الايام بيتفتح بس لعلي استعجلت ومن بعد صبغة التفتيح حطيت مباشره صبغه بنفسجي ولا كاني صبغت رجع شعري اسود بس بعد مانشف صار يبان بس بالإضاءة العاليه او الشمس فقط ولا والله مايبان واساس محد لاحظ الا لما قلت لهم اني صابغه بنفسجي ولون بعد كل غسله يخف قعد معي يمكن اسبوعين الا اربع بس بيطول حسب غسلك لشعرك الافضل تغسليه مرتين الا ثلاث لان صبغة شبه دائم وطبعا يختلف من شخص لشخص ناس تطول وناس لا وشعرك راح يرجع نفس لونه قبل وختاماً لا تنسو تلبسون قلفز انا مالبست وعدم اضافري يومين الا ثلاث و راح بعد تحديث تجربتي الثانيه : والان بتكلم عنها انا جبت بنفسجي جداً رائعه لكن لازم اسوون سحب لون او تفتيح لون ولازم يكون شعرك مائل على الصفار يعني اشقر مو على للبرتقالي اذا شعرك برتقالي بني وصبغتي فوقه احلمي انه يبان لان بيصير بني اذا كان شعري برتقالي بعد سحب او تفتيح اللون وبيصير بني اذا شعرك بني انا سويت نفس طريقه تفتيح الي فوق( حقت تجربه الاول لي بصبغ ) بس بعدها طلع برتقالي فا اخذت ٢٠ اوكسجين مع باودر وحطيته على شعري عشرين دقيقه أكثر شي لا تطولي اكثر من عشرين دقيقه عشان ماينعدم وغسلته مع بلسم صبغه وطلع اصفر ووخفف البرتقالي الي براسي وتوي غسلت شعري من البنفسجي كان ناعم ولا احتجت احط بلسم حتى وبرجع اشتريه مليون مره و اقولكم اللون طلع يموت وهذا انا باقي شعري مانشف مبلول لكن اللون واضح مرهه لكن غامق مره حلو مو فاقع لا انا حرصت يكون اللون بنفسجي غامق بحيث يبان حتى بالاضاءه العاديه وبس والله اتمنى اكون افدتكم بتفاصيل
M**I
great!!! colour and good price, super easy to use and colour lasts longer than others.
Trustpilot
3 weeks ago
2 months ago