Virgin Books Why Fonts Matter

Really liked the print quality, a bit dirty spots on the book but that’s okay.

you can learn a lot from this

Comparisons of fonts. Explains in which way fonts are expressive.

Very fast delivery. Thank you!

Sarah Hyndman’s book is amazing! I have recently been preparing two sessions of lectures and workshops on hand-made typography based on poetry for school and university students, so I thought it was high time I got hold of a copy of this book. I was more than eager to find out more about Sarah’s extensive research by experiment on how type can set the mood, reveal one’s personality and appeal to our senses. I was especially intrigued by Sarah’s innovative approach of looking at the type ‘sideways’, which is similarly how people respond emotionally to works of art through sensory perceptions without knowing the context. Who would have thought that type can cry, laugh, shout, smell, and can be sad or happy, or even aggressive or calm? I love in particular the section on the edible type, as that is exactly the kind of idea my two workshops will emphasise: the importance of bringing life skills from all areas into the design process. I often hear kids asking, 'why do I need to learn this or that, it's of no use, it's so boring, whatever!' With such an excellent book on hand that shows everything from the punk and grunge to the neat and tidy, they may perhaps believe me when I say that design is important!