Natural Instincts Demi-Permanent Hair Dye, 7A Dark Cool Blonde Hair Color, Pack of 1

This semi-permanent hair dye is supposed to last about 20 washes. However, the color didn’t take well on my hair and made it darker instead. The roots didn’t dye properly either. Overall, I’m a bit disappointed with the results.

It did cover my greys but did not show up as cool or dark blonde, but rather closer to my darker, natural colour On the plus side, it left my hair healthy and shiny. Smell is not too bad either

Exact colour I wanted. Quite fade resistant for a temporary colour which is nice.

The 7A Dark Cool Blonde came out very dark on my hair with red hues, like medium brown on my blonde highlights and dark brown on my light brown low lights.. I am not very happy with the color at all. Giving it 3 stars because it does feel well conditioned and it did blend my salon blonde and grey at least even though I don't like the color it ended up. It didn't fully cover my white streaks but I didn't expect it to. I will just have to wait a month and go back to the salon darn. I was hoping this would be a less expensive alternative for me.

Im very happy with this hair color. Im about 65% grey & it covered them! Plus, my hair felt softer after coloring with this product than anything I’ve used before. I used 7A. Initially it came out a light/medium brown. A little darker than planned, but I know it will fade over time. I also left it on 40 minutes b/c I have resistant greys. Will definately buy it again!