

Full description not available
| Best Sellers Rank | #163,919 in Books ( See Top 100 in Books ) #17 in Product Management #23 in Global Marketing (Books) #437 in Sales & Selling (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (106) |
| Dimensions | 8.54 x 0.94 x 10.83 inches |
| Edition | 16th |
| ISBN-10 | 1292404817 |
| ISBN-13 | 978-1292404813 |
| Item Weight | 2.88 pounds |
| Language | English |
| Print length | 608 pages |
| Publication date | November 24, 2021 |
| Publisher | Pearson |
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