Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

As an aspiring Graphic Designer I've been filling up my to read list at an exponential rate and have been reading them in a ad hoc fashion as I've needed. I started this and finished it in less than 2 days! As a fellow Northerner I was struck by the no nonsense but wholly invaluable advice in the book. This isn't so much a 'how to' guide as a 'why to' guide. It's incredibly easy to read and understand. This isn't your dry textbook or even a coffee table book. If you want to learn why you need to learn how to create a brand, a visual identity and how to work well with clients then this is your book. Essential reading for newbies and the more experienced!

I purchased this book midway through my BA in Graphic Design as I wanted some fresh inspiration on Logo Design from a professional and use the skills and ideas taught in this book towards my own work. David’s book delivers great case studies and clear examples to really feed your brain and creative mind. The analysis and thinking from a professional is always highly inspiring and at the stage in my BA it was the perfect kick towards harnesses the work flow through the examples given in this great book. I used this thoroughly as a professional source throughout the start of my design career and wanted to recommend it to new designers, students, or people wanting just some great logo design advice. Pick it up! Enjoy!

Good book just like the first edition but I don't think a second edition was really needed especially when 60% of the content is that of the first edition.

As a graphic design student hoping to become a graphic designer, this book is fantastic! It gives you the complete 'know how' in terms of designing a good, versatile yet simple logo and also talks about how to approach your client. and gives great examples of good logos which I found very inspiring! Some logo books in the past have been just pages of logos with not much information about it, which is visual but not helpful to understand why logos were constructed in that way and how to go about it, however this book is just what i needed - it talks through each individual logo given and the rationale behind it. I'd recommend any designer who is interested or wants to get into logo design to get this book, it was a great help for me! Also, delivery on this was fast so thank you!

It's a very good read. Aligns with how I liked to work, so it's great to pick up now again, just to reaffirm the process is in order. It's very well written too, with a ton of useful insights and case studies. The Q& A section is interesting too. Still amazes me the amount of ideas agencies show clients, and this guy certainly puts them in their place. Too right. This is well worth adding to your collection. Layout is spot on, the wording is carefully crafted and the sections are well informed.

Insanely good - worth a read for all designers, both new and old. Well written, solid examples and a lot of callobarotive design voices from big agencies all over the world. The author should be proud of this piece of work - it’s provably one of the most useful books I’ve read in a long time.

It is a great book full of helpful tips. I also found it quite inspiring even reassuring for some reason. Definitely worth to read. Can only recommend.

I love this book, it's easy to read and looks good. I love the little sketches as well that are inside. It's also detailed and really makes you think about what really goes behind designs, 200% recommend. I'm disappointed at the packaging / quality of the book it's self. The book has a few grease marks which are a pain to get rid of, but there is also a cut in the back of the book. The book was like this when I opened the packaging, so whether this happens during transit (somehow) or it's been kept in a bad environment I'm not sure. (See pictures)

Amazing book with lots of real life case studies

Un libro básico para los que nos dedicamos al Diseño, consejos, ejemplos de branding ñ, cómo cobrar y más.

The book which I received is different from the ones I have seen. The original one has glossy pages, more vibrant colours, and does not have print defects. The one I receive is non-glossy and nearly translucent due to its thinness, have print defects (lines running across pages), and is much less vibrant than the original one. Please see the photos for more details. If the book is printed this way, it should be written in the product description.

Full of explations which helps beginners to come into the subject. Be more simple, what a logo does and that there is no need to include the product into the logo. Instead transporting the feeling of the brand effectively. If you need a book telling you how to produce a logo line by line maybe it is not the right book for you. But describing the process it's in there. If you are searching for guidelines how to make your own ideas better, the outcome sharper : this is the main topic of the book. I would buy this book again!

I bought this book in a state of panicked "Creativity Clog". While successfully and happily learning the technicalities of the Adobe Creative Cloud apps as my retirement project (I'm 75 years old) I had been frustrated to discover that my right-brain creativity was ossified. Dead. As stubbornly non-being as a Monty Python parrot. I saw other peoples' creative work all around me, on walls, delivery trucks, subway station walls, everywhere, but panicked when trying to jump into being original and self-expressive myself. But wow! Sigh! Giggle! - this book has come to the rescue. In lovely print, gorgeous colour and clear explanation, it shows how a creative can apply intelligence and empathy to artistic passion and end up with a beautiful, and also functional and valuable, product. Thank you, Mr. David Airey, and all concerned in the making of this book, including even Her Majesty The Queen in her quick recognition and approval of the Royal Parks logo. (see page 10.)