40 Vol

I’ve used quite a few bleach and peroxide products over the years, but Jerome Russell Bblonde Maximum Lift Cream Peroxide is hands down one of the best I’ve tried. It really lives up to the hype! 💛 Powerful lift: It easily lightens my medium brown hair by several shades without leaving it brassy or patchy. It gives a clean, bright blonde result that looks like I’ve just stepped out of a salon. 💛 Gentle formula: Even though it’s strong (30 Vol), it doesn’t fry or overly dry my hair like some other brands do. I think the added avocado oil really helps keep it soft and manageable after bleaching. 💛 Easy to use: The consistency is smooth and mixes perfectly with the bleach powder. It applies evenly and doesn’t drip — ideal for at-home use. 💛 Trusted brand: Jerome Russell has been around for decades for a reason. The quality and results speak for themselves, and I love that you can get professional-level results without the salon price tag. If you’re looking to go lighter, refresh your blonde, or do a full bleach before toning, this is a must-have product. I’ll definitely keep repurchasing — my go-to for reliable, beautiful blonde results every time! 5 stars – brilliant lift, soft hair, and salon-worthy shine!

This has always been my go to for high lift bleach. But please note, it's not going to turn dark brown/black hair into platinum blonde miraculously- that takes a lot of time and effort and honestly it's probably better to go to a hairdresser if that's what you want. I used it recently paired with the powder to lighten a previously bleached section of hair that I'd dyed semi permanent blue (with purple undertones and previously dyed a semi permanent dark pink before that) and achieved the result in the photo. This then took a red dye on top perfectly. My only issue with this product is that it's a very small amount you get, so for a whole head I'd suggest many bottles. Always pair this with the blue powder bleach that they supply (or any powder bleach for the same vol, it works the same).

actually worked way better then i thought it would since i have over years worth of different coloured dye build up in my hair , the 2nd photo was my previous hair colour(purply/red which was vibrant that’s just bad lighting) and it managed to get it to the colour in the 1st photo in only one round of bleach , i definitely recommend buying more then you think you’ll need (i bought 2 boxes and 3 cream peroxide things but definitely needed more to fully coat my whole head!! ) overall really good , defo recommend even though i did have stringy jelly like hair (fixed by thoroughly washing my hair with shampoos and all) and it has been left quite rough however since then ive been putting serums and that on and its gone back to normal texture and i did do a toner on this a few days afterwards as i obvisouly didn’t want the yellow tones i was left with !

Perfect bleach lift.

So after watching a LOT of videos and seeing all those horrible hair fails I decided to take the plunge and brought the bleach powder and this 20% vol in the past I always used 30 or 40 so this was new to me. I had dyed black hair, under that was blached hair that had been dyed green then red so I had no idea what colour to expect. I found it liften pretty quick the black was gone in half an hour, no damage yet so went again and this time I added a little too much bleach powder so the orange went to pale yellow with first signs of damage, I had hair breaking off at the ends so cut some length off to help. I looked at my pale yellow and took my chances & went hot hot pink & yay it took!!!!! It has been a few weeks now and my hair feels repaired and the pink is holding up. I am getting black roots which is OK as the rest of my hair is black. I was pretty impressed with this. Few weeks later husband wanted to go ice white eek! He is pretty much grey but it is dark so instead of pure bleaching this time I did bleach baths on his virgin hair, it took FIVE baths but he now has white hair!!!!!!!! He loves it I am still unsure but he has no damage at all. Pretty good product at great price. Always remember low and slow to mostly avoid hair damage.

Good price

This is great stuff, my hair was very light on top and nearly black the lengths and looked not good to be honest, fed up of dying my hair and the grays coming through too fast so thought o would go lighter, the photo is after 50 minutes, you can see how dark it was at the top, I left it the full 90 minutes on my hair and mostly blond with a lot of orange light so going to try a toner tomorrow but happy with it because it's stripped most the colour out so if the toner doesn't work just a temporary light dye on or the shampoos you can buy, now when my grey well white does come through it won't show so much, I paid loads to have someone do this a few years ago, she did this over about 5 days and it ruined my hair but this hasn't damaged my hair and done most in one go, I left normal conditioner on for 10 minutes after and it's nice and soft so very happy with this

Easy to use. Mix with 1 sachet of Bblonde powder (supplied separately), lifts dark colours.