It's Pure Organic Herbal Hair Dye in Chestnut 110g

Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands

This works on my beard and covers the grey nicely, thank God is all I can say after long suffering irritation and pain using JFM. This product is easy to use and I've had no issues with poor colouring. My only fault is stubborn white hairs persist but there are very few of these and perfectly acceptable; and you need to keep the dye in for at least an hour I think before washing it out in order to get the results you want (as I'm trying to cover grey I kept the dye in for 2 and a half hours). My beard is as black now as it once was many years ago 👍🏽.

Having previously used a different brand henna dye I thought I would try this one. Upon receiving the item I made sure the dye was the right colour in the box. I mixed the powder as per instructions, all mixed lovely. Applied to hair and left it on for the required amount of time. When rinsing my hair, I noticed the water was a murky brown/green colour (the dye mixture was green and having used henna previously I knew that the water colour wasn’t necessarily the hair colour). I also noticed that my hair felt really dry too, I conditioned as usual. Whilst drying my hair, I saw that my hair colour (originally auburn) was quite dark and in the light it had a greenish hue to it. Once dry, not only was my hair so dry and frizzy but the colour was not auburn at all. It looked like a muddy, greenish brown. Like a murky river colour, nothing like the colour on the box. I have been using auburn henna dye for years and always got a lovely colour. Maybe I got a bad batch but will never use this brand again.

Great product. It smells terrible but I left it on for 1.5 hours and it covered all my grey hair and left it shiny and well conditioned.

Like most mature ladies (60ish) I am plagued with thinning hair and greys. I began to realise that using nasty chemicals to colour my hair was exacerbating my problems - I was losing more hair, what I had was straw like and my scalp was in poor condition. I looked for a more natural solution and this for me is it. I was a fair haired child who turned mousey brown and now have a lot of grey around the front of my head. Using the Natural Brown Herbal colourant gives me beautiful gradations of tones from dark blonde to brown and totally covers the greys. I was worried that anything with a henna base would turn my greys red and this is certainly not the case with this colour - it was slightly true with the dark brown which I tried first but it was subtle and pretty just not me. My scalp is great now and my hair is soft and silky, I don't even use conditioner anymore. It may seem expensive but I get three uses from one box for a chin length bob. It is easy to use - just mix to a yogurt like consistency and apply then go about your business wearing the provided cap. The length of time you leave it on the deeper the colour - I do four hours - and it lasts a month. Good tips - always wash your hair first and dry before applying as this will remove product and dirt which may obstruct the colour, also if you have product buildup or you want to go lighter I find Vosene lightens this herbal colour quickly. ADDED - after using for a while my hair has take on an ombre effect - it gets darker as it gets to the ends. Despite using a natural brown continued usage has actually made a lot of my hair near black which doesn't look natural. I know you expect the ends with more die in to be darker but the depth of the contrast is really stark. The product has also removed the curl from my hair - it is soft and shiny but straight.

I bought this because I have had a kerasilk treatment to stop my hair from being frizzy so needed a hair dye with no ammonia in. I found it very messy, it smells aweful and was dark green, my hair just needed the roots touching up, I put it all over, left it on for 2 hours, where my hair was grey it had turned green, the rest of my hair was a good shade of brown , on the good side it didn't ruin my keratin treatment as my hair was smooth and soft afterwards but I gave it a 3 as it didn't cover my grey

I absolutely love this product. My hair is glossy and shiny and doesn’t fade. I find it easy to apply and there are a few different ways to apply the paste. When applying I find it easier to apply to combed damp sections and prefer it a little loose so it reaches the scalp. It doesn’t dye my scalp either or towels I have used. I also buy direct from Its Pure. The colours are stunning. My favourite thing about it is it’s completely chemical free and does the job perfectly. Tip remove all silicones and conditioners first. I shampoo, then dye, then rinse and condition. Highly recommend.

This is an excellent product. I loved the chestnut colour which I left on for three hours to ensure the depth, as per the guidelines. It covered my greys and they turned a lighter version of chestnut, which enhanced the look. I have very fine mid-shoulder length hair and only used half the packet. I am losing hair quite a lot, it is porous, and I wanted a more natural way to colour my hair with a rich colour that would cover greys. My hair was getting to be in terrible condition despite using non chemical natural products...it was previously becoming like straw. After using this product my hair has become softer again, and slightly thicker. Of course, it will depend on your individual hair and previous chemical/natural colours but I was prepared to take the risk and as I can't risk chemically dying my fragile hair. If the colour hadn't been good, I would just not use it again. I was delighted with the end result! It certainly hasn't harmed my fragile hair. It feels softer, and thicker. The photos featured on Amazon by other customers are true to life. There was more than ample coverage, so a packet did twice the job for me. Was it messy? I didn't find it any more messy than normal hair colours. I used black clothing and a towel and kept an eye out for drips while I applied it in the bathroom. I rinsed any drips as I saw them and there was no staining. The instructions are easy to follow. Put on DRY CLEAN HAIR. Some blogs mention adding oils, yoghurt, egg to henna hair colour mixtures, it is worth researching to see what may enhance the colour and condition further. The smell didn't bother me anymore than the smell of cut grass. The colour has stayed on for 6 weeks so far. I may enrich it soon just to lift it back to a deeper warm chestnut, but it has faded in a flattering way, WITHOUT the 'orange hair' look. I have just ordered three more packets as I think the product is brilliant and I am delighted I have found an easy alternative that may enhance my fragile hair condition further over time, and certainly, not cause it to become damaged in the process of wanting to enrich the colour and cover the grey patches.