London Lasting Finish 25HR - 160 Vanilla - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz

I love this product! Easy to use!

Gives good coverage. Feels light on skin. Lasts quite a while. Color matches my skin shade nicely.

Excellent coverage, blendability. Stays on all day despite Florida's heat and humidity. Worked as well as E.L. double wear at a much lower cost. And, it has sun protection.

The foundation is okay but the bottle has a spray nozzle that is messy and unnecessary. I miss the 102 Light Nude Breathable Foundation that apparently is no longer being sold and it was less expensive. I liked the feel of that one better.

My makeup needs and desires change depending on what my face is throwing at me. This is a versatile product that builds well and has a nice dewy finish. The pictures show this foundation, both alone, and with the rest of my makeup and finished with a light powder. It's on the full coverage end, but I've also worn it mixed with a tinted moisturizer to get a slightly more natural look, and built up upon itself for more coverage. I've been happy with it in all situations so far, and it's lasted all day. I don't normally have a problem with my makeup fading or migrating, and this kept up with my normal products. There isn't a strong scent, if that's something you're looking for, and I haven't broken out from using it. Overall, I've been really happy with this. For those who are worried about color matching, I purchased the Rimmel in shade 160 Vanilla. This is roughly equivalent to Maybelline Classic Ivory, Fenty 160 - 170, and EM Cosmetics Gentle Light which are what I've used in the past.

I like this item except when I opened it, it came used like it was tried by someone.

Nothing to say really except it's just ok. I'm still on the hunt for the perfect foundation for myself, if there is such a thing.

Goes well with my skin, blends effortlessly, isn't patchy. Recommended purchase.