The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport―A High-Octane History of Formula 1's Rise in America, Racing Culture, and Engineering Marvels

If you like Formula 1, this is a fun and informative read.

Great read. All the good behind the scenes stuff. The book captures the essence of F1. The authors nailed it!!!

It's an honest, critical look at the meteoric rise of Formula One popularity and is just a must-read for F1 fans.

The Formula is a smart, compelling look at how Formula 1 transformed from a niche, tradition-bound sport into a global entertainment powerhouse. Rather than focusing only on the cars or the drivers, the book pulls back the curtain on the visionaries, risk-takers, and disruptors who reshaped F1 into the modern spectacle we see today. What makes this book stand out is how well it connects business, technology, and culture. It captures the tension between heritage and innovation, showing how data, media strategy, and bold leadership redefined the sport’s trajectory—without losing the soul that made it special in the first place. Well-researched, fast-paced, and genuinely insightful, this is a must-read for anyone interested in Formula 1, sports business, or how legacy institutions evolve in a modern world. An easy five stars.

Excellent book on Formula 1 history

Excellent book covering recent F1 history (from late 80's) with a few nods to earlier periods. Covers Senna, Prost, Schumacher and on to today's stars, as well as origins of better known teams and how technology and media has changed the sport (for better or worse). Well written, would definitely recommend.

Well researched, fast-paced (like its subject), holds interest through. I devoured it!

Brilliantly written, it’s drive come across as a sport book, great language great pace, great recollection of events. It’s just brilliant.

Bought as a present for son who requested this book and enjoyed it. He reads a lot so I trust his judgement.

Book is great but the cover is not in a good or new condition

Amazon non lascia postare la prima recensione a questo libro, quindi rifaccio: apparentemente non si può avvisare il lettore che il testo è davvero noioso e non parla affatto di sport, ma di avidi imbroglioni che cercano tutti i modi legali e non di fare più grana possibile. Non si può avvisare il lettore che alcuni di quelli che gli autori ritengono "geniacci" hanno modi e legami con il mondo na*ista. Non si può avvisare il lettore che gli stessi autori hanno un tono neanche troppo nascostamente ra**ista. Per esempio, se il personaggio di cui parlano è una cattiva persona (non si può avvisare il lettore usando la parola adeguata, perché Amazon censura), possono succedere le seguenti cose: se il personaggio è di nazionalità albionica allora è sicuramente un genio anche se i suoi comportamenti mettono a rischio vite, mentre se il personaggio è di nazionalità mediterranea allora rimane solo una cattiva persona. Lettura noiosa e fastidiosa per l'incensamento del tentativo costante di rompere le regole dello sport, di imrbogliare, di cercare strade solo per aumentare il profitto. Brutto libro

I have followed F1 since the sixties and was bored stiff while reading this book. If you have become a fan over the last few years enjoy. Us older enthusiasts should rub grit in our eyes and go to sleep. It's a quicker and cheaper way to achieve the same outcome.

At last I understood the background. At last someone has written a decent book on the subject. Thank you