

🕴️ Own your look with London’s iconic matte clay — style that speaks volumes.
Gents of London Carbon Clay is a 75g premium matte hair clay crafted with a unique blend of natural Kaolin Clay and Beeswax. Designed for medium hold and a refined matte finish, it delivers textured, defined hairstyles with a musky masculine scent. Ethically produced within 100 miles of London, this cruelty-free styling essential combines traditional barbershop heritage with modern, sustainable craftsmanship.









| ASIN | B079M2QCW4 |
| Benefits | Texture enhancing matt hair clay |
| Best Sellers Rank | 5,799 in Beauty ( See Top 100 in Beauty ) 2 in Hair Styling Clays |
| Brand Name | GENTS OF LONDON |
| Customer Reviews | 4.3 out of 5 stars 569 Reviews |
| Hair Type | All |
| Hair type | All |
| Item Form | Clay |
| Item Volume | 75 Millilitres |
| Item form | Clay |
| Liquid Volume | 2.6 Fluid Ounces |
| Liquid volume | 2.6 Fluid Ounces |
| Manufacturer | GENTS OF LONDON |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Product benefits | Texture enhancing matt hair clay |
| Scent | masculine |
| Scent Name | masculine |
| Unit Count | 75.0 gram |
A**R
Looks nice. Smells nice. Holds well.
Very nice to use. Easy to style and smells nice, leaves no marks or bits in hair. Happy with this.
K**H
Don't look anywhere else!
I'm not one to leave reviews but this is a game changer. I've very particular with my hair & after using many gel, wax & pomade products over the years, this clay is the best I've ever used. Long lasting hold, non greasy, smells great & gives my hair a perfect look time after time!
B**R
Solid Cream-Clay Hair Product That Performs Well Overall
Used for a month or so. Solid cream-clay style product. I review hair products as part of my job, so can compare to 400+ hair products I've used before. Overall this is a really decent product, not perfectly to my taste, but will be a general crowd pleaser. Pros- + Hold is quite high + Definite matte finish + Smooth to apply + Smells great + Consistent performance, leaving hair looking natural Cons- - Sometimes have to reapply, product dissipates quickly when applying - Some clays do offer even stronger holds
S**M
Excellent Product
Gents of London Carbon Clay Matt Medium Hold Professional Hair Styling Wax (85g) I have been using this for a couple of months now and have to say I use this exclusively now. I have been using American Crew Fibre for many years, and and American Crew styling paste here and there. I like this product better than both now. Unlike a number of other products on the market, this does actually give a nice matt finish, the finish is not not sticky and does not feel heavy. I feel it goes on dry hair better than damp, but it works on both. The hold is medium so there is movement in the hair and you are able to move your hands through it, but each time you do it removes some product and it stays in place less. It is a soft wax but it feels like a clay when its on the hair. My hair is about 2 inches long, and i think this is one of the reasons it works for me. I think i will be buying more products from this company!!
J**Y
It’s alright - smells good
Smells great, works great in cold weather. It all goes downhill when you have a heat wave. My hair just flops after an hour of heat using this stuff. Maybe my hair is a slightly too long... I dunno.
C**M
Hair clay..
I'm a 60 year old man thankfully with a full head of hair so far. This clay is what I use after every wash it is a soft texture and matt finish no stickiness I touch 3 fingers gently into the product then pull it through the ends of drying hair not down at root where product can leave hair greasy and it gives me the slight spikey hold hat I like I then brush through with a vent brush and I'm done. Great product tad expensive but in my view worth it.
A**A
Get it now lads
I recently purchased this item and have been really impressed with the overall experience. The product itself is of great quality and offers all the features I was looking for. It works exactly as described and feels durable, so I’m confident it will last. The price was very reasonable, especially considering the quality and functionality of the product. It’s definitely good value for money. Delivery was also quick and efficient, arriving earlier than expected and in perfect condition. Overall, I’m very happy with this purchase and would highly recommend it to anyone!
W**R
Slimey!
Slimey and not good at holding hair. Expensive and wouldn’t buy again , much prefer ‘Fish defined hold’ wax for medium length hair.
Trustpilot
2 weeks ago
2 days ago