BW2+ Extra Strength Powder Lightener, Up to 9 Levels of Lift for Hair Highlights & Lightening

Worked very well and lifted evenly, even mixed at a 1:3 ratio. My hair was box dyed brown (but appeared black) and after ColorOops didn’t budge it, I turned to bleach so I could correct to a lighter shade. Keep in mind, it lifted the dark color much quicker than I anticipated. I went from a level 3 to a level 9 in about 12 minutes, even at the diluted ratio. So the “extra strength” is legit. 😂 There was minimal damage to my hair. Just make sure to keep a close watch on how quickly it’s lifting. I had expected it to take much longer, since years ago it took a good 50 minutes to get my hair the same level of lift. If I hadn’t checked it early when I did, the outcome could have been bad.

I have superior dark natural hair. Its gentle and very effective. With 20V thick medium course hair, I leave on for 30-35 mins and it lifts atleast 5-6 levels! This is good stuff at an affordable price.

I’ve used the Clairol BW2 Powder Lightener multiple times, and overall, it’s a solid choice for hair bleaching. It lifts color effectively and works quickly, especially when paired with a 30 or 40 volume developer. The powder is fine and mixes well, creating a smooth consistency that’s easy to apply. One of the standout features is its strength—this bleach is powerful, so it’s great for achieving high lift results. However, that also means it can be a bit harsh. I’d recommend doing a strand test first, especially if you have a sensitive scalp. The smell is strong, like most bleach powders, so good ventilation is a must. A little goes a long way, making it cost-effective, and I appreciate that it doesn’t dry out too fast during application. That being said, timing is crucial—leaving it on too long can cause dryness or damage. I always follow up with a deep conditioner to keep my hair healthy. Overall, BW2 is a reliable and affordable option for bleaching, whether you’re doing a full lift or just highlights. Just be cautious with processing time and always use proper hair care afterward.

Works well. Lightens really fast.

Worked great. Used all of it but alil bit. I will say it is a small bag inside. If your needing alot at once you would need 2 or more tubs. But great and works great.

This bleach is fantastic. High lift, consistent and surprisingly really gentle even with 20-30 volume. I’d say it’s equivalent to the BlondMe powder lighteners.

This is a true 9 level of lift, best lightener and at a great price. i used to buy other brands at my local beauty supply store but from now on this is my favorite.

Great product! Finally I can bleach my hair by myself without spending 250dlls at the hair salon.