DOWNLOAD THE APP

WE SOURCE ITEMS FROM

UAE
UK
India
USA
Japan

Customer Services

About Us

Customer Support

Desert Online General Trading LLC

Dubai, United Arab Emirates

PROVOKE

Q: It says for grey, silver or platinum hair but does it also work on more goldeny blonde hair? Would just like to stop mine going yellowy. Thanks in adv

Yeah it does my hair is blond and some golden streaks I left it in for 20mins with some conditioner on and my hair was like brand new I love it :)

Q: my hair is light brown with alot of grey would this shampoo be suitable

This shampoo removes the bronze tarnish in white/silver hair. If your hair is light brown it may not bronze as white hair does and you might find it does not work. My hair is completely white and the shampoo is very effective.

Q: Has anyone used this on brown hair? What effect did it have? Thanks.

I use it for my previously-dyed-brown hair - the brown dye left behind lots of red tones when it caught the sun, and this is by far the best I’ve tried - it really takes the red out leaving my brown hair more golden-ashy toned. Got to leave it in a little before rinsing. I’ve previously tried Aussie purple shampoo and Fanola no orange, and touch of silver is so much more impacting. (The blue Fanola brand did nothing).

Product ID: 62565322

Secure Transaction

Details

Brand
PROVOKE
Item form
Liquid
Hair type
Color Treated
Scent
aldehydic
Age range (description)
Adult

✨Visible brightening in 1 wash

🌿Cruelty-free formula

💜Violet & blue pigments

Frequently Bought Together

PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments

PROVOKE Touch of Silver Intensive Conditioner - for Blonde, Platinum, White or Grey Hair - 200 ml

PROVOKE Touch Of Silver Colour Care Conditioner, Purple, 400ml

Description

💜 Brighten Boldly, Shine Unapologetically!

ETHICAL BEAUTY - Formulated without animal testing, so you can glow guilt-free.
SHINE AMPLIFIER - Optical brighteners add dazzling shine that turns heads and sparks compliments.
DUAL PIGMENT POWER - Unique violet and blue pigments work together to restore and enhance your hair’s natural brightness.
VERSATILE HAIR MATCH - Perfect for natural, coloured, highlighted, platinum blonde, white, and grey hair—because your hair deserves the best.
INSTANT BRILLIANCE BOOST - Neutralizes yellow & orange tones for vibrant, salon-worthy hair after just one wash.

PROVOKETouch Of Silver Brightening Purple Shampoo is expertly formulated with violet and blue pigments to neutralize unwanted yellow and orange tones, delivering visibly brighter, vibrant hair after just one wash. Ideal for all shades of blonde, white, and grey hair, this cruelty-free shampoo enhances shine and color longevity, making it the UK’s #1 purple shampoo choice for professional-level hair care at home.

Specifications

Manufacturer	Pro:Voke
Package dimensions	17.5 x 5.3 x 3.2 centimetres
Package Weight	0.26 Kilograms
Item dimensions L x W x H	36 x 58 x 175 millimetres
Item weight	0.2 Grams
Brand	PROVOKE
Colour	Purple
Format	Liquid
Volume	200 Millilitres
Scent	aldehydic
Special features	Not Tested On Animals
Item model number	112485014
Product Dimensions	3.6 x 5.8 x 17.5 cm; 0.2 g
ASIN	B00CM6YYCU

Have a Question? See What Others Asked

It says for grey, silver or platinum hair but does it also work on more goldeny blonde hair? Would just like to stop mine going yellowy. Thanks in adv

my hair is light brown with alot of grey would this shampoo be suitable

Has anyone used this on brown hair? What effect did it have? Thanks.

Not really a question but you can buy this in Poundland

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

฿2208

Duties & taxes incl.

Thailandstore

Free Returns

30 daysfor PRO membership users

15 dayswithout membership

Secure Transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews