Preference 7.3 Golden Blonde: Long-lasting, luminous permanent hair colour. Attain radiant, salon-inspired results with this warm golden blonde shade, providing vibrant colour and shine.

Shade 7.3 FloridaThis is my go to ‘dark blonde’ colour. I’ve used it before years ago and seem to come back to it. This time I’ve went from being a very white ash blonde to this rich deep honey blonde. I did leave a little bit of hair un-dyed at the front of my head as a highlight to frame my face.I love the result, the colour has made my hair look in much better condition. It’s shiny and looks a lot healthier.*review note* they’ve changed the formula if you buy the old box design which states “honey blonde” you get the nice result in my pic, if you buy the new box you get “golden blonde” and it’s a completely different colour! It’s ash! No caramel warm tones at all! L’Oréal you’ve ruined what was a fantastic shade.

It leaves hair shiny and glossy with a lovely shade of àubon blonde ,with blonde high lights

Looked quite dark when applied but after the next wash came up a nice light brown but with an nice light rosy glow.

I love the colour and it covers grey hair perfectly. Value for money too.

Lovely hair colour and easy to apply .

I wanted to go just a shade darker from my usual honey blonde, so bought this, as the colour on the pack seemed perfect. Oh dear, what a disaster. After 10 mins it started looking very dark brown, and after 15mins, it looked so dark I decided to rinse off. My hair turned out a very dark, unnatural shade of brown. 🙄 I tried a dye remover which only lifted it slightly and finally resorted to highlights to try to restore my colour. Still the very dark colour persists on the unhighlighted bits. Unfortunately all of this has left my poor hair in awful condition. So much so, I had to trim several inches, and may need to cut off more.100% should have done a strand test, but going by the chart on the pack, did not expect this. Please be careful if you use this.

This is more like brown it’s way too dark than what the packaging said. Very disappointed

this hair dye managed to do what no other hair dye would do: change the colour of my very dark hair. I didn't want to blond hair colour but wanted to really lighten my existing very dark hair. I have very dark brown almost black hair (natural hair colour is black). It's been dyed before but nothing worked. I think I tried 3 or 4 different times but it seems my hair is like titanium. I'm happy with my colour now which is a medium brown. It's also shiny. I do have to warn you though the smell of this product was very chemical like.