Beauty of Joseon Daily Tinted Fluid Sunscreen 12 Shades for Face Moisturizing Broad Spectrum SPF 40 Korean Skincare 50ml, 1.69 fl.oz #LN110 | 12 Shades, for Face, Moisturizing, Broad Spectrum, Korean Skincare, #LN110

This Beauty of Joseon Daily Tinted Fluid Sunscreen SPF 40 feels like a hybrid between a makeup primer and sun protection — it goes on sheer and smooth, adding just enough tint to even out my complexion without looking cakey or obvious. The texture is light and hydrating, so it layers well under makeup or works beautifully on its own for a low-makeup day. I appreciated that it didn’t pill or settle into fine lines, and it kept my skin feeling comfortable throughout the day without that heavy “sunscreen film” some formulas leave behind. The SPF felt reliable for everyday urban use, and the tint helped blur tiny imperfections while letting my natural skin show through. Overall, it’s a great choice if you want a daily sunscreen that doubles as a subtle complexion enhancer with solid protection and a natural, breathable finish.

The Beauty of Joseon Daily Tinted Fluid Sunscreen SPF 40 is an excellent everyday sunscreen. I got the shade LN110. The texture is very lightweight and fluid, making it easy to blend into the skin without feeling heavy or greasy. It provides good coverage for a tinted sunscreen, helping to even out skin tone while still looking natural. I love that it’s moisturizing and comfortable to wear all day, even under makeup. It leaves my skin looking smooth, healthy, and slightly glowy, not oily. The shade range is a big plus, and it works well for daily use without clogging pores. This sunscreen is perfect if you’re looking for broad-spectrum protection, light tint, and skincare benefits in one step. Definitely a staple in my routine.

I’m extremely pale (lightest shade in complexion products are still too dark for me), so finding anything that isn’t too dark is a struggle. I would say this is the closest I’ve gotten to an acceptable color! Still a bit too dark, BUT it’s not noticeable enough if you also put it on your neck. Longevity is good, doesn’t feel heavy or cakey, and doesn’t settle into fine lines. The color does wear off throughout the day but it’s natural looking and I haven’t had any issues with it. Feels like a moisturizer

I ordered this sunscreen in shade LP100. I was very excited about this sunscreen and had high hopes for its potential. For reference, I'm very fair and pale. Pros: The tint of this sunscreen is a great match for me, and I love that it has 20.9% zinc oxide for solid protection. Cons: It has a low viscosity and greasy. It doesn't offer coverage. I tried using a matte primer and then putting the LP100 on top to hopefully minimize the greasiness. But it didn't work unfortunately. Overall, I admire what BoJ has done in creating affordable mineral tinted sunscreens in a wide range of shades. If they could make the future formulation more matte and increase the coverage, that would be really fantastic. I'll be returning the sunscreen.

If you're cool-toned like me and look horribly orange when using most any skin tint, bb cream, etc. you should definitely try this! Every other product I've tried pulls way too warm and yellowy/orangey on me. Also great if you need some tint in your SPF but don't want to look like (or feel like) you're wearing any makeup. Color: I've had trouble finding cool-toned tints from Western brands; it seems the "default" light or neutral colors for most Western brands is too warm for me, so I always looked "off" and didn't know why. Products that fall into this category for me include the Australian Botanicals tinted spf (oxidized VERY orange on me); maybelline fresh bb cream (their light-medium was closer to my skin tone, but still too warm and dark); bare minerals loose powder spf 15 foundation in fairly light (too warm and dark, this one was my fault, as I didn't know I had cool skin when I purchased it). I was also, however, worried about lightness in K-beauty spf products, as I've used bb creams like Missha (pulled grey on me, very strange) and others which basically leave a noticeable white cast and not much else in terms of color. Thus, I was worried this lightest shade in this product would be TOO light for me, but it isn't. It's quite subtly pigmented with a great formula that blends out quickly and dries into a soft, powdery, silicone-based skin primer-type feel. I think this helps with shade matching, ie you don't have to worry too much about a perfect match here because it's light enough coverage to become your-skin-but-better (rather than an obvious "I'm wearing makeup" type product) so long as you pick one that matches your skin color to the best of your ability. Coverage / formula: Light coverage! I love this, as I don't wear makeup. I only switched to this tint because I'd wear heavy duty, non-tinted SPF and still end up with a bright red face for days afterward. My skin is very reactive to sunlight even if I'm getting sufficient UV protection. I thought I was getting sunburned, but I wasn't. I actually just needed a tinted spf formula so that its color would physically block light. (If you experience this, please look up vascular reactivity! I have a connective tissue disorder which results in this). Now, I did NOT want any sort of tint to my spf since I don't wear makeup, and previous tinted SPFs and BB creams I've used (IT cosmetics, physician's formula CC cream, for instance) leave such a thick, obvious finish that I thought I'd look crazy if I only wore a tinted SPF without any other makeup (mascara, for example). Thankfully, this formula is so light and subtle in its coverage that I feel absolutely no need to wear any other makeup with it, as it simply does not look like I'm wearing a cakey foundation. If you're looking for something thicker with more coverage, this is not the product. This is for people who hate makeup and want the bare minimum tint in a product that they need to get the skincare benefits (for me, it's to prevent my hyperreactive face skin from getting bright red from sunlight). I would liken this to a lighter, cooler-toned, more pleasant to work with, and far less expensive version of the La Roche Posay anthelios tinted mineral sunscreen. It's that same kind of liquid-y formula, maybe a touch more viscous. TL;DR If you hate makeup, hate the feel of applying SPF in general, don't want to look like you're wearing any color at all, and want something liquidy and light that blends seamlessly into your skin color, this is for you!