

🖥️ Elevate your living room to a cinematic playground with Sony’s 77" OLED brilliance!
The Sony 77 Inch OLED 4K Ultra HD BRAVIA XR8B Smart Google TV (2025) combines over 8 million self-lit pixels for pure black contrast, an intelligent XR Processor for real-time picture enhancement, and exclusive PlayStation 5 features for optimized gaming. With Google TV integration, Dolby Vision HDR, Acoustic Surface Audio+, and support for Apple AirPlay 2 and Google Cast, it offers a seamless, immersive entertainment experience tailored for the modern home.












| ASIN | B0FHYCR41F |
| Aspect Ratio | 16:9 |
| Best Sellers Rank | #8,930 in Electronics ( See Top 100 in Electronics ) #7 in OLED TVs |
| Brand Name | Sony |
| Color Name | Black |
| Customer Reviews | 4.4 4.4 out of 5 stars (126) |
| Date First Available | July 11, 2025 |
| Item Weight | 98 Pounds |
| Item model number | K77XR8B |
| Product Dimensions | 16 x 67.5 x 39.88 inches |
| Special Features | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu |
| Standing screen display size | 77 Inches |
S**N
The best looking TV I’ve literally ever seen
Wow. It’s really gorgeous. I was debating between this one and another Sony oled that was about $600 more. I can say there’s no way the other one is worth the extra money. This one really is insanely nice. The picture is almost trippy how clear and colorful it is. I’ve been playing Cyberpunk on it and it’s beautiful. The software is the best I’ve used that’s built into a tv. It’s not perfectly intuitive but it’s the best one I’ve used. It’s also by far the most responsive. The remote is better than passable and it does 4k 120hz on two of the HDMI ports so I have my gaming pc plugged into it and I just had to get a better hdmi cable to actually do it. It also has variable refresh rate which has also been great. If you’re looking for an oled I really believe this is the best one. Sony really does make some solid TVs.
R**A
Excellent picture and sound
We love it,had an old plasma TV that was great but we decided to upgrade and very happy with the quality ,also the setup was very easy and the sound is great from the built-in speakers, also my PS5 is much clearer to see with it
M**R
Best all-around TV mid-range cost. Great connectivity and picture.
Bought this to replace my earlier 55" Bravia, since that one was going to my mother to replace her less old Samsung which started having non-working pixel-lines on the bottom; (there was nothing wrong with my 55" Bravia, even though it was 4 years old). This 65" has superior glass, is very thin and lighter weight than you'd expect (I was able to lift it to the stand myself) and hooked up easily with Alexa. It connects "Smartly" with the Playstation and even with my Nakamichi Dragon sound system. I also like that it dims the screen when it detects that the video is paused (non-moving) so as to prevent any burn-in just like the 55" I had (never got any burnin at all for OLED on that even though I would pause some TV for longer than 30 minutes for various reasons). Finally, it has a very low lag for gaming with the Playstation, so it's great for that too.
A**R
The reason I like Sony TV’s
The picture is a wow. The interface is good. The sound is good. The function is good. I am not a skilled technology person and I am still able to get what I need from the system. I am still in the learning phase on the software. It has 4 HDMI connections. I like the size is great it fits in the same space as my previous 75 inch tv Yes I know it is only 2 inches bigger. The tv is as good as it looks in the store. I can’t speak to durability because I have had it less than a month. But if is like my other two Sony tv’s it should be great. I am not sure what brightness really means in a tv but the picture is clear and very well focused. I can see everything clearly and all of the colors. It also does well shades and shadows.
L**S
Very satisfied.
Very nice picture. Easy to set up and use. Best TV I've ever had. It was not too heavy or difficult to mount. Have had it for 2 months with no problems at all yet.
Y**A
Maybe look elsewhere; Sony support isn't good
I think you should look elsewhere--but I'm not sure where given the current options. After looking at several models in this price range, size, and capability--I chose this Sony model primarily because a) I've read good things about the Google TV platform, and b) I've read that Sony support should be better simply because it wasn't offshore. Well--because of an issue I describe below--I know for sure that Sony support is very clearly offshore. The Tech Support personnel's ability to communicate in English is subpar at best. And they are not any good, technically. They don't have any understanding of this platform, and they can only read off a script. And they will not let you get in touch with an engineer who could likely easily understand what is going on, if not fix it. Semi-frequently, the TV simply reboots itself. This has happened at least seven times over the last month or so. Because their basic test does not identify anything wrong, therir Tech Support department is stumped. Suggestions they make are beyond stupid, but I did them. Of course, the problem still happens. There is clearly either a kernel problem (for which they should be able to enable logging for and be able to retrieve dumps . . . if they had any interest in or knowledge about how to do that), or some intermittently failing piece of hardware. I'm just past the return date from Amazon, so now I have to live with a TV that will restart intermittently. And one of the things they seriously suggest was to not stream anything beyond 1080p . . . . that is seriously a suggestion they want me to follow, and is one for which they were not able to provide any explanation. I asked why Sony would sell a 4k-capable TV that cannot handle 4k steams, and the Tech Support person literally had no response. I have a response, in writing, that says this is within Sony’s acceptance criteria. I had read that LG and Samsung definitely have offshore support, and that the TV platforms both of them are currently use is worse. I can't speak to the last point, but I can't imagine that the LG and Samsung support would be any different than Sony's.
J**N
Great TV
Love this TV. I had a 55" LG C8 prior to this and I like the Google interface better than WebOS. The picture is great, easy to adjust and I'm not even using my Bose soundbar so far because the sound is very good from the TV speakers. I had tried a TCL QM6K which had great reviews but after having an OLED, I really don't think you'll be happy with anything else. I wasn't. I saw other reviewers complain about the remote not being "substantial" but I like the smaller, streamlined remote. Some Sony TV's come with a USB chargeable backlit remote and I ordered a dupe for $22 and love that too.
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