Why is the price gap between the Missha US website and Amazon sellers so big? $6 as oppose to $30.

The price on Amazon just fluctuates a LOT. Right now on July 5, 2018, the price on the Missha website is $15.40 (it is on sale 30% off of the normal $22.00 price) and every shade is the same price. The Amazon price for the shade #21 is $10.50 on this listing, but shade #13 is $40 (there are other listings, also with Prime shipping for shade #13 that are as low as $15, though). I did not price check and compare every shade on this listing and other Prime listings on Amazon, I just happened to be deciding between #13 and #21 so noticed the price variation. Like I said, Amazon prices fluctuate so it could be a vastly different price tomorrow. I work for a large technology company and manage our company’s relationship with Amazon. We list products and warehouse them at Amazon for Amazon fulfillment. The price we sell it to Amazon for stays consistent but the customer sell prices fluctuate based on supply and demand (via Amazon’s algorithm). Since we are the only supplier to Amazon of our products, the prices fluctuate a lot less. We still get emails that say “The price of your listing is too high to be competitive with similar products. Reconsider the price of your product.” I’m not sure what the “comparable products” they are looking at are all of the time (we are priced competitively) but I can imagine with many sellers (companies based in Asia that purchase these directly from the manufacturer in bulk at a low, wholesale price, and then import them into the US, stage them locally and fulfill orders from Amazon) for the same exact product and listing, that the price Amazon buys it for varies by seller and this impacts the sell price to the customer even more. Here is a hypothetical - if company X sells 10 of this B.B. cream in shade #21 to Amazon for, say, $7, then Amazon’s algorithm lists it at $10. When Amazon is down to just 2 in the warehouse, they look at who in their system has it in stock and ready to fulfill. The lowest priced restock available is $9 from company Y. Amazon is also seeing a lot more page views for this product and searches so they reorder 12 bottles from company Y and increase the price of the remaining 2 in stock to $14.50 The new bottles arrive so now there are 14 in stock so Amazon lowers the price to $12 a bottle. This is a hypothetical but basically explains why pricing can be all over the place within Amazon, not match the manufactures own site, and NOT be a counterfeit good, still be an authentic product!

Your BB tube has a gold cap or silver cap?

My BB tube had a gold cap. I don't know if that makes it more or less authentic though. I bought mine last year. They also may have changed packaging.

When does the SPF protection expire? The last time I bought this it expired 2 months later. Thanks!

Unfortunately, I have no idea. I checked the back but most of it is in Korean, I think. Although I couldn't find a expiration date, I have been using it at least 3 months now and there hasn't been any change in the substance; still wear it daily. Hope this helps!

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Reviews

A**R

Great coverage and affordable!

Excellent BB cream! Blends perfectly and feels light on the skin! Offers wonderful coverage! Highly recommend

6.12.2025

M**E

Best quality

I love it! Great quality. I didn’t expect it to be made in Korea. The color is exactly what I’m looking for.

25.10.2025

C**E

Really good coverage

The coverage is great and really covers my post acne marks, has a skin-like look but feels quite heavy on the skin. The color that I got was also quite tan/orange.

26.10.2025

J**N

Perfect shade and great coverage

The shade matches my skin amazingly well. It really covered my redness since I have acne-prone skin and some reddish spots on my cheeks and other areas. It covered everything nicely and is great for an everyday makeup look.

9.07.2025

J**S

Best Buy

I love this product! Blends easily and great finish looks natural! Not cakey and no white cast! Will definitely reorder!

18.09.2025

F**A

Beautiful

Amazing product it gives medium coverage with a beautiful glow I love it

27.05.2025

M**M

المنتج ممتاز وبرجع اطلب منه مره أخرى شكرا

6.11.2025

S**N

Half used product is deliveredy

Quality is good but they deliver me half used product very bad experience i’ll never recommend to buy product from this seller

23.11.2025

な**み

produto muito bom

8.10.2024

ا**ر

يهبللللل وصار لي اكثر من سنين ما استخدم الا هو

5.12.2025

グ**ム

Good product for the daily use❤️

17.11.2023

N**.

جميل وخفيف يصلح يومي لانه سائل مره

3.12.2024

A**A

المنتج اصلي وحلو استخدمه للجامعه مره خفيف يعطي تغطيه حلوه وفيه حمايه من الشمس بس نصيحه لاتطلبوه بأيام الصيفية والحر لان طريقه التوصيل والتخزين من عند المندوب وصلني المنتج حار

6.10.2023

Manufacturer	Missha
Item model number	No. 27
Product Dimensions	7.62 x 5.08 x 2.54 cm; 51.03 g
ASIN	B07WSXP8D3

M Perfect Cover Bb Cream #27 Spf 42 Pa+++ 50ml-Lightweight, Multi-Function, High Coverage MakEUp To Help Infuse Moisture For Firmer-Looking Skin With Reduction In Appearance Of Fine Lines

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