Knight & Wilson Colour-Freedom Cream Bleach

This Colour Freedom Blonde Cream Bleach is an excellent product, especially for anyone looking for an ammonia-free option. The cream formula is easy to mix and apply, with no strong or unpleasant smell. It lifts hair evenly and effectively while being much gentler than traditional powder bleaches. The anti-yellow toning mask included in the kit is a great bonus—it helps neutralize brassy tones and leaves the hair looking brighter, softer, and healthier after bleaching. I also appreciate that the formula is vegan-friendly and cruelty-free. Overall, this kit delivers professional-quality results at home with minimal damage. Highly recommended for safe and effective blonde results.

I’ve used quite a few hair bleaching kits in my time, and I can safely say that the Knight & Wilson Colour-Freedom Cream Hair Bleach is one of the best I’ve tried. Let me tell you, though, there was definitely a moment when I was standing there with my hair slathered in bleach, wearing an old t-shirt that I wouldn’t mind sacrificing, and thinking, 'Is this going to work, or am I about to look like a science experiment gone wrong?' Thankfully, no disasters occurred, and instead, I got salon-quality results right in my own bathroom. The whole process made me feel like a bit of a mad scientist, but in the best way possible. The results? Worth every minute of looking like a DIY sci-fi character. It’s ammonia-free, which means no eye-watering fumes or harsh chemical smell, a big plus if you’re like me and have to bleach in a poorly ventilated bathroom. Despite being gentle, this stuff says it lifts up to 8 shades and it does what it says without completely wrecking my hair. The cream formula makes application really easy, it’s thick enough that it doesn’t drip everywhere, which is a major relief. It comes with everything you need, including a tinting brush, which made me feel like I was in a mini salon at home. I was able to get an even coverage, and the consistency meant I could really work it into sections without it drying out too quickly. What really sets this bleach apart is the added protection and repair elements. My hair didn’t feel fried or like straw after I rinsed it out, which is honestly a small miracle considering how much lifting power it has. I could tell the conditioning ingredients made a difference, my hair felt soft, and there wasn’t the usual panic over breakage when I combed through it afterwards. If you’re looking to go lighter but don’t want the damage that usually comes with bleaching, I’d highly recommend this kit. It’s powerful, but it also takes care of your hair in the process. Plus, no ammonia means a much nicer bleaching experience overall. Knight & Wilson really got this one right

Such a good cream lightener. The least tingly on my sensitive scalp and always gives a perfect even lift

Really good for just lifting hair colour for using hair dye but as a bleach blonde kit I wouldn't recommend it. I used it to loft my dark brown hair to be blonde and it got lightwr but in a really patchy way I don't personally care about that but It will bother others

My favourite hair lightener! It is great for fine, delicate hair, and it lifts my dark brown hair to a pale yellow effortlessly and evenly. My pack also contained a sachet of white blonde toner which removes every trace of yellow, to leave a pure light blonde shade. I absolutely love this! 😊

Did not lift at all. Complete waste of money.

Bought to deal with the black box dye on my Hair. I had tried colour remover but didn’t work. So resorted to needing to bleach the colour out. It lifted it from blue black (basically black) to red. Which is perfect because I wanted to dye it black cherry red. Worked well to a usable point

This product was purchased as an alternative to harsh bleach to help me strip my sun blanched colour. I am a natural blonde but have had Navy Blue hair for years. After a recent holiday, the colour was beyond faded due to sun and chlorine from the pool. As I'm getting older, the grey is beginning to pop through too. So I decided to go back to basics and am opting (eventually) for pastels. In the meantime, I had to sort out my messy mop without resorting to harsh chemical bleaching so figured I'd give this a try. Holy smoke...it's excellent! Super easy to use and after one application the blue was virtually gone. I have purchased another kit to get rid of some of the residual blue but I am so impressed with how it currently looks and, more importantly, feels. Yes my colour is slightly patchy but that's more my issue with missing a chunk of colour qt the back of my head (OOOOPS!)! The real upside is the condition of my hair...it's very soft. None of that dry feeling which harsher dyes give you. It's like it's just normal, really decent condition and still shiny. If you are stripping a colour or want to give blonde a whirl I would thoroughly recommend this product. Well done for someone finally creating a product which actually gives results without trashing the hair.