Fudge Professional Original Clean Blonde Shampoo, Purple Toning for Blonde Hair, 250 ml

My hair dresser told me to use this used it twice now happy with a good hair wash and very shiny hair

Here is a positive product review for the **Fudge Professional Original Clean Blonde Shampoo**: "The **Fudge Professional Clean Blonde Shampoo** (often featuring their Damage Rewind technology) is absolutely brilliant and an undeniable essential for anyone with blonde, highlighted, or grey hair\! This is the **purple shampoo gold standard**. Its high-strength **violet micro-pigments** instantly get to work, effectively neutralizing and banishing all unwanted **yellow and brassy tones** after just a few minutes, giving you a beautiful, salon-fresh **ashy or icy white blonde** look. Many reviewers rave that it's the fastest and most effective toner they've ever used. What truly sets this shampoo apart is the **formula**. Unlike other intense purple shampoos that can leave hair dry or brittle, this one is often **Sulfate-Free** and includes conditioners and **Opti-Plex™ Technology**, which works to repair and strengthen chemically damaged hair. The result is hair that is not only perfectly toned but also left feeling incredibly **soft, silky, and 90% stronger**. It lathers well, smells great, and provides a professional, deep clean. For instant toning and deep repair that keeps your blonde vibrant between salon visits, this shampoo is unbeatable. Highly, highly recommend this cult-favourite product\!

Good smell colour good

This has to be the best purple shampoo I have ever used. Not too drying and removed brassiness after just 2 mins! Really happy 10/10

I used this product several times as my hair had a brassy/yellow tone to it. This shampoo was really good but don’t overuse it as you may get an ash tone and I really don’t like that.

Brilliant purple shampoo, however came damaged and pump doesn’t work! If i didn’t need it today I would be sending it back for a refund :(

I’ve been using the Fudge Clean Blonde Shampoo and I’m honestly obsessed 💜 I leave it in for about 2–3 minutes once or twice a week and it totally neutralizes those yellow tones. My blonde looks fresh and salon level! Don’t be alarmed if your hands turn a little purple it washes off easily! Highly recommend if you want that clean, cool blonde. Great product at a great price!

I don’t normally write many reviews but people are absolutely not lying when they say how amazing this shampoo is. I’m a week away from a root touch up and my blonde was looking a bit brassy. I popped some of this on & I’m not even joking when I say it’s transformed my hair in one wash. Not just the colour but the feel of it, it’s just so silky and soft I feel like I’ve just walked out the hairdressers. This will forever be my go to purple shampoo now!

Conoscevo già questo shampoo anche se prima aveva una confezione diversa. È molto pigmentato e attualmente è il miglior antigiallo che abbia mai usato. Agisce già in meno di 5 minuti su base decolorata molto gialla/ramata (attenti a non tenerlo troppo perché può rendere i capelli lilla, specialmente se li avete già molto chiari). Sgrassa molto il capello quindi associatelo sempre ad un conditioner (magari sempre fudge). Il prezzo (circa 10 euro per 250ml) è più che conveniente data la qualità del prodotto. Potete vedere i risultati nelle foto prima/dopo

This the best purple shampoo for blonde hair- and I have tried many. You can customize how strong it is by how long you leave it in your hair, which I really like. I always go for a more ashy or cool blonde, I use this product once a week and it keeps my blonde tones looking exactly how I want them.

Bestes Silbershampoo. Es gibt einen klaren Blondton. Es hinterlässt keinen Lila Schatten in den Haaren. Keine andere Marke war bisher so zuverlässig und einfach anzuwenden. Komme aus dem Friseurbereich und kann das Profi sowie auch Kunden nur empfehlen um Gelbstich im Alltag zu reduzieren.

Let me start by saying I have tried about 6-8 different brands of purple/toning shampoo, some really expensive brands included like Kevin Murphy, Amika, Matrix, and even the Clairol version which has been around forever. My introduction to this product was through a friend. I saw her one day and her hair was this beautiful silvery/gray color, not completely, but it seemed to hit all the right spots and it really was so pretty. A color I had been wanting to try. So when I asked what brand/color it was she told me it was her shampoo. I've been using it for 2+ years and it really is the best one I have found. This shampoo is SUPER purple, meaning you will need to rinse your hands and shower after use. Depending on how "dramatic" you want the change to be, you can adjust how long you leave it in your hair and how often you use it. When I first started using it I used it everyday and would leave it on anywhere from 5-10 min. After a few weeks I dropped it down to a few minutes in, 2-3 days per week. Over the last couple of years I have professionally colored my hair a few different shades. Now I am platinum blonde and use it a few days each week leaving it on 5+ mins. There's not a lot of brassiness to remove these days but it still gives my hair a silvery undertone which is awesome! you will not regret getting this toning shampoo. They also make a conditioner, which it okay, but I prefer other brands for that.

So glad I listened to the reviews! Worked so well on my yellow hair and I had tried everything! Thank you Fudge :P)